On this episode of Marketing People Love, Jacques Spitzer sits down with Risa Barash, founder of Fairy Tales Hair Care.

What began as hand to hand sales in New York City salons grew into a tens of millions of dollars kids haircare brand trusted by families nationwide. Risa shares how she used her PR background to spark early growth, built a problem solution brand beyond lice prevention, and expanded into products for curls, tangles, and swim care based on real conversations with moms.

She also opens up about losing a major acquisition deal the day COVID shut down the world, rebuilding after demand collapsed, and rediscovering her love for brand building. Now, she is stepping into a bold new chapter with fresh energy and a powerful campaign for 2026.

This episode is a masterclass in resilience, reinvention, and what it truly takes to build a brand people love.

What if 5 to 10% of your marketing budget could create a moment so big it actually changes how people feel about your brand?

In this episode of Marketing People Love, I sit down with Rabah Rahil, one of the most creative marketers I have ever worked with and the mind behind some of the most memorable moments in modern B2B and SaaS marketing. From helping Triple Whale raise $25M and creating the Whaley's Awards to launching Fermat's SaaS couture drops that took over the internet, Rabah shares how to design marketing people genuinely want to be part of.

We talk about moonshot marketing and why small, intentional bets can drive outsized impact when your fundamentals are solid. Rabah breaks down what it really takes to build community through events and experiences, how high FOMO moments are engineered, and why the pre build up, the live experience, and the post event momentum all matter.

We also get into why most brand merch fails, how Fermat flipped the script by creating products people actually wanted, and where art, science, and humanity intersect in great marketing.

If you want to think bigger, take smarter risks, and create marketing people actually love, this episode will change how you see what is possible.

In this episode of Marketing People Love, Jacques sits down with Delamon Rego, a growth leader who helped scale DECKED more than 10X in just six years. Together, they revisit the strategic bets, channel sequencing and mindset shifts that took the brand from a small automotive upstart to a durable, nine-figure growth engine.

Delamon shares the behind-the-scenes decisions that powered DECKED's explosive rise, including layering S-curve channels at exactly the right time, investing early in durable brand assets, running bold experiments, including the YouTube campaign that delivered 6x ROAS, and building world-class teams through relentless recruiting.

He also breaks down why most brands stall out between $20M–$40M, and what it really takes to break through the plateau. Whether you're a founder, marketer, or operator aiming for your next major growth inflection, this conversation is packed with actionable and energizing insights. Get ready to rethink your channel mix, your mindset, and the bets you're willing to make.