We're barely into Q2 and I'm already sharing this, because I know so many of you are in exactly this position right now.

Most leaders wait until the end of the year to share the wins. But with AI moving this fast, I wanted to bring you on the journey as I'm living it.

This episode isn't about how to use AI. It's about how to lead a team through learning it, when you're figuring it out yourself at the same time.

I'm sharing the exact things I've put in place this year when it comes to being a marketing leader figuring it out as we go.

If you manage a marketing team and you want to create an environment where AI actually gets used, not just talked about, this episode is especially for you.

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

If you’re still opening a new ChatGPT window every time you need something, re-explaining your company, your audience, your tone and your strategy from scratch… we need to talk.

Custom GPTs completely changed how I use AI in my marketing. Not because they made me faster (although they did), but because they raised the standard of my results.

In this episode, I’m breaking down what Custom GPTs actually are, when you should use them (and when you absolutely shouldn’t), and the exact step-by-step process I use to build them properly. I’m also sharing real marketing examples so you can see how this works beyond theory.

If you want AI to improve your marketing quality this episode will change how you think about using it.

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

Most marketers don’t have an AI problem. They have a prompting problem.

If you’ve ever typed something into ChatGPT, hit enter, and felt underwhelmed by what came back this episode is for you.

In this one, I’m breaking down why prompting is the real skill behind great AI outputs, how to brief it properly, and the small shifts that completely change the quality of what you get back.

Because smarter AI doesn’t start with better tech, It starts with you.

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

Last week, we talked about using AI to save time in your marketing work.
This week, we’re going a level deeper.

Because here’s the realisation I had to face: even though AI was helping me move faster, I was still working in exactly the same way. Same processes. Same pressure. Just… sped up.

And speed isn’t the outcome.

In this episode, I’m sharing the mindset shift that helped me move from task-level productivity to rethinking how marketing actually works and tying that work back to the outcomes that matter.

This kicks off a new mini-series where I take you behind the scenes of how I’m rethinking AI in my marketing role, what I’m testing, and what I’m learning in real time.

If you’ve nailed the “AI saves me time” phase and you’re wondering what comes next, this episode is for you.

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

A lot has changed in how we use AI at work, so it was time to update this one.

In this refreshed 2026 episode, I’m sharing how I actually use AI in my marketing role to save time, without falling into the overwhelm spiral that so many of us hit when tools evolve faster than our workflows.

This isn’t about shiny new features or doing everything in ChatGPT. It’s about:

• Putting guardrails around AI so it supports your thinking instead of hijacking it
• Using AI as a decision helper, not a decision maker
• Getting to draft zero faster, simplifying stakeholder work, and reclaiming time in your week

I’m also sharing the moment I realised AI wasn’t making me more productive and what I changed to fix it.

If it’s been a while since you last rethought how you use AI at work, consider this your reset.

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

Presenting to your peers? You've got plenty of practice. But presenting to senior leadership? That's a whole different game and you don't get those small "micro moments" to build confidence first.

In this episode, I'm sharing the strategies I've learned over 12 years of presenting to boards, executives, and senior leadership, including my cringe-worthy first board presentation.

Whether you're pitching a campaign, presenting next year's strategy, or asking for budget approval, this episode will help you walk into that room with unshakeable confidence.

I'm pulling back the curtain on what actually works in the boardroom, from the preparation most people skip, to the critical mistakes that tank even great ideas, to the one thing you must do before you leave that room. This isn't theory; it's what I've learned from 12 years of these high-stakes moments.

Not listened to the episode on presenting to your peers yet? Check out Episode 127: Presenting Internally: How to Stop Dreading It and Start Owning It

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

I’ve been in thousands of marketing meetings, internal, external, agency-side, client-side. I’ve led campaign launches, budget approvals, influencer briefings… you name it.

Some of those meetings were magic… some were not!

And there was a point in my career when 5–6 hours of my day were just meetings. So I had two options: figure out how to make them productive or let them hijack my calendar and momentum.

This episode is the no-fluff breakdown of how I lead meetings now. From setup to follow-through, I’m sharing the systems and mindset shifts that helped me turn meetings into one of the most effective parts of my week without burning out my team or myself.

If meetings are draining your best hours, it’s time to take the lead and change how they run. You don’t need a new calendar tool. You need this.

Because in marketing, your meetings are your momentum and how you run them says everything about how you lead.

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

Campaign launch day is one of the most high-pressure moments in a marketer's calendar. Whether it's Black Friday, a global product drop, or a brand campaign you've been building for months, this is when everything you've prepared either flies or falls apart.

And here's what no one tells you: your energy on that day matters just as much as the project plan.

I'm breaking down my five-layer framework for showing up calm, clear, and ready to lead when the pressure is on. This isn't a tactical checklist, it's about how to prepare yourself, your team, and your energy so you can handle whatever launch day throws at you.

Expect real stories from chaotic launches, practical ways to manage anxiety in the moment, and the mindset shifts that turn panic into powerful leadership.

Because the thing that makes or breaks launch day? It's not the campaign. It's you.

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com