The conversation delves into the death of a campaign and the marketing strategy behind it. It introduces the fictional business Axion and its learning program Apex, highlighting the tragic death of Apex due to neglect. The importance of personalization in marketing is emphasized, drawing parallels with Netflix's approach to personalization. The conversation delves into the critical elements of successful campaigns, emphasizing the importance of design, copywriting, and strategy. It highlights the need for integrated and consistent marketing efforts that span a period of time to capture attention, build trust, and drive action.

Takeaways

• The five things that make learning campaigns die prematurely
• Marketing Strategy Design is as important as your learning products
• Campaigns need to span a period of time

Do you ever think about how your learners feel? Not what they do, what they think, but what they feel? Emotions are a powerful tool that marketers leverage wherever possible. How can you use emotions in your learning function to get better results?

What's in it for me? When it comes to your learners, this is the most crucial question you should be answering. Ashley talks to you about what it really means to meet the needs of your learners and target their emotional drivers for maximum effectiveness.

If you want to build trust with your audience, you have to know what you're promising them first. We see so many L&D functions struggling to engage with their audiences, sending out mixed messages and confusing comms – and a unified brand promise will stop all of that.

In this episode, Han explains what a brand promise is, why it's important, and talks you through the steps you need to take to develop one.

Campaigns. Marketing. Comms. All of these things are not the same, and it's time we address their differences. In this short session, Ash explores the difference between marketing and comms and why both are essential to be part of our marketing for learning® mix.

• Ashley's LinkedIn
• MAAS' website

Are your learners ignoring your comms? Could the overuse of the same imagery and approaches be causing a phenomenon called banner blindness? And what can we do to overcome it? Ash explores in this short 13 minute snack.

www.marketingforlearning.com

Struggling to get started with a new idea or concept? Hindered by analysis paralysis? That's because you're not making use of the incredibly important sh*tty first draft. It's a favourite amongst marketers; learn how to use it to be more creative.

Please note, this episode does contain swearing. A sh*t load of it.

Drum roll please... 🥁🥁🥁

After lots of speculation and guessing, it's time for you to meet the People Impact Loop™.

You've got the potential. You've got the passion. Yet you are still undervalued and constantly fighting for relevance.

The issue isn’t effort or ideas – it’s the lack of a system that makes their work essential.

For decades, the same challenges have persisted: low engagement, leadership buy-in struggles, and initiatives that fail to gain traction. And now, at last, the People Impact Loop™ changes that.

So get your listening ears on, and settle in for a podcast that is going to change the way you look at L&D, forever.