This week’s 101 News is coming to you LIVE from the Brighton & Hove Business Show! That’s right - we’re recording in front of a real, live studio audience (cue applause) to bring you three of the biggest headlines shaking up the podcasting world.

In just five minutes, Alex from Marketing 101 covers:

• 🎧 YouTube’s new Podcast tab on mobile - and what it means for visibility
• 🔗 Clickable podcast ads on Spotify - now live in the UK and Australia
• 📊 Apple’s analytics for paid podcast subs - finally giving creators the data they need

If you’re a podcaster, a marketer, or just podcast-curious, this is your fast-track to staying ahead.

👋 Like what you hear? Hit follow, drop us a message on Instagram via our Linktree, and don’t forget: if you want help launching or levelling up your podcast, Marketing 101 has your back.

Alex Ryan - Marketing Consultant: alexryanuk.com

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

📍 Based in Brighton & Hove - working across Sussex and beyond.

We’re back - and with a bold new chapter to share! In this milestone episode, host Alex Ryan returns with two special guests: Marketing 101’s newly-formed senior leadership team, Jo Renshaw and Ian Trevett. Together, they unpack the agency’s exciting reboot, exploring how a fresh blend of creativity, strategy, and content magic is taking client results to the next level.

You’ll hear about:
- Jo and Ian’s brilliant journeys from life coaching and fan-zines to content and digital leadership
- The shift from tactical delivery to brand-first, strategy-led marketing
- Why PR is back in the spotlight - and how to do it right
- Emotional Selling Points (OESPs) and how they elevate your content
- How AI is transforming creativity (and how we’re using it daily)

Whether you’re a long-time listener or just joining us, this is the perfect behind-the-scenes look at what’s next for Marketing 101. Let’s grow together.

Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101

📍 Based in Brighton & Hove — working across Sussex and beyond.

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

• updates from TikTok
• updates from Snapchat
• updates from Threads
• the importance of having a blog on your website
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

• updates from Instagram,
• updates from X,
• updates from YouTube,
• The lowdown on Email Marketing
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

• Thread’s and their disappearing posts
• Google’s AI-powered Insights
• The benefits of social media ads
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

• Instagram’s cheeky unskippable ads
• YouTube’s multiple thumbnail testing
• The sale of Social Media app, BeReal
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

• Latest on the US TikTok ban
• Updates from Instagram
• Spotify’s adoption of short-form videos
• Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

• Latest on the US TikTok ban
• Meta’s AI Influencers
• Lowdown on paid social media ads
• Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101