Make More Money with Your Product or Service, Part II: Conducting an Online Sales Campaign is about how to make more money from your product or service and the different programs you develop based on them. Part II deals with conducting an online sales campaign. It covers these topics:
- putting your team together
- using the squeeze page and free gift approach
- planning your squeeze page, free gift, and thank you page
- developing, setting up, and designing your squeeze page
- creating compelling content
- using the 8 key elements in creating your squeeze page
- getting paid with a payment platform
- building traffic with video ads
- creating an AdWords text or video campaign
- installing WordPress on your squeeze page or website
- using Instabuilder or other sitebuilders
- using the secrets of the online marketing pros.
The book was written by an author, Gini Graham Scott, PhD, who has published over 50 books with major publishers and over 40 books through her own company Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has websites to promote her books. She has written Make More Money with Your Product or Service to help other writers with the tools and techniques she has learned in marketing and promoting her own books.