In Episode 2 of Looking Outside we’re joined by the super smart behavioral economist, author, speaker and podcast host Melina Palmer, Founder & CEO of The Brainy Business. Today we’re looking outside Brain Science.

Together Jo and Melina discuss how better understanding the scientific workings of the human brain can unlock not just a business competitive advantage but help you better understand yourself. They explore how our human brain has a bias for predictability, for what’s comfortable, of following the success path of others (herding) and the skills we should train within ourselves to push beyond the familiar or the socially predictive. We’re still working the human brain out but already there is a lot we can leverage from what brain science has told us. But with 35,000 decisions made every day an essential ingredient to brain science is art and creativity (so you can throw darts where your competitors are throwing noodles).

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To look beyond the familiar, Melina recommends you speak with someone you know well, and who knows you well. Someone who can catch when you’re falling into predictable patterns and can offer an alternate route.

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Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina holds a bachelor’s degree in business administration: marketing and master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, published in May 2021.

Find out more about The Brainy Business at https://www.thebrainybusiness.com or on Facebook, Instagram, Twitter and YouTube.

Grab a copy of Melina’s book What your customer wants and can’t tell you.

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Welcome to Looking Outside, a new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.

The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Previously a marketer in Australia she recently moved to the United States to head up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Starting 2022 she’s taking some of her friends alongside some of the most inspiring industry leaders to explore more of this in the Looking Outside podcast.

Find out more about Jo...