Informed: the podcast for LinkedIn® users Podcast Por John Espirian arte de portada

Informed: the podcast for LinkedIn® users

Informed: the podcast for LinkedIn® users

De: John Espirian
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"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.John Espirian Desarrollo Personal Economía Marketing Marketing y Ventas Éxito Personal
Episodios
  • 486. Collaborative content

    486. Collaborative content
    Apr 11 2026

    Postbag

    Voice note response to Mark Lee’s question, from Tonny Mikkelsen.

    Mark’s real question was about limiting content searches to the UK only. There's no good route for that, as the "All filters" panel on post searches does not include anything about location.

    ———

    Post collaborations

    Differences between desktop and mobile versions of LinkedIn

    Customise your profile username
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    13 m
  • 485. Direct messages and algorithmic immunity

    485. Direct messages and algorithmic immunity
    Apr 4 2026

    Postbag

    Should I delete posts on LinkedIn?

    Richard G Abrahams: Should I write a newsletter?

    Mark Lee: Can I target my posts to certain locations?

    Clip from my UpLift Live 26 talk on "direct messages and algorithmic immunity".

    I put in around 12 hours of editing time to get the replays ready, and we have about 17.5 hours of content in total now available over the past 3 years of the conference.

    Get your replay ticket

    Social Insider report on document post engagement rates

    Look out for messages saying "Email not reachable" and "Update your email to ensure you don't lose access to your account" – they're legitimate messages but seem to be associated only with LinkedIn accounts that have Gmail email addresses. Hopefully, this is a temporary issue only.

    Ryan Roslansky's book: Open To Work released
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    19 m
  • 484. UpLift Live 26 conference

    484. UpLift Live 26 conference
    Mar 30 2026

    Last week we ran the third annual UpLift Live conference in Birmingham. This episode contains some reflections on the day from me and from some of our attendees and speakers.

    Our speakers for the 2026 conference were, in order:

    • John Espirian
    • Tony Restell
    • Nicole Osborne
    • Mic Adam
    • Guy Strijbosch
    • Heather Murray
    • Phill Agnew
    • Dave Harland
    • Brenda Meller

    No Postbag this week – but please do send in your questions for next week's show.

    If you missed the conference and would like to watch the talks from 2024, 2025 or 2026, please grab a replay ticket at uplift-live.com/replay
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    13 m
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