We’re diving deep into the art of LinkedIn engagement, and if your posts aren’t getting the traction you hoped for, we’ve got the scoop on why. The fastest-growing accounts aren’t just churning out content; they’re investing time in conversations. I share a simple yet effective routine that blends your posting strategy with genuine networking—just 15 minutes a day can transform your LinkedIn presence. We’ll explore actionable insights like the “bell strategy” to keep you in the loop and how to craft thoughtful comments that spark interest. It’s all about building relationships and visibility, so get ready to elevate your online game and unlock real growth!

Takeaways:

1. Engaging in meaningful conversations on LinkedIn is crucial for network growth and visibility.
2. Posting alone on LinkedIn won't guarantee success; combine it with active engagement strategies.
3. To maximize your LinkedIn impact, spend 15 minutes daily fostering connections through thoughtful comments.
4. Building relationships on LinkedIn involves both posting insightful content and engaging genuinely with others.
5. Utilizing a 'quiet networking routine' can significantly enhance your visibility and authority online.
6. Experimenting with posting frequency while integrating conversation strategies can lead to remarkable growth.

Louise Brogan is joined by Luke Sherran, owner of digital marketing agency Falcon Digital, to make the case that YouTube is no longer optional for B2B businesses. With over a billion views across his channels, Luke breaks down why most B2B companies are using YouTube wrong — creating bottom-of-funnel content when they actually need awareness — and what to do instead.

They cover how to turn viewers into leads, why view counts aren't the most important metric, how YouTube and LinkedIn can work together as a content system, and the real time commitment businesses should expect when starting a channel.

Whether you're just considering YouTube or you've already started and stalled, this episode gives you the practical framing to make it actually work for your business.

Today's conversation is all about the thrilling intersection of AI and entrepreneurship, featuring the dynamic Mike Russell, a prominent voice in the B2B space. We delve into the rapid evolution of AI tools and how they can empower business owners to optimize their operations, making complex tasks simpler and more efficient. Mike shares his insights on using AI effectively, including how to avoid the common pitfalls of getting lost in the tech rabbit hole. We also touch on the upcoming B2B Content Live event in Belfast, where attendees can expect to learn about cutting-edge strategies and connect with like-minded professionals. Join us as we unpack these exciting developments and share a few laughs along the way! Raise Your Visibility Online is all about empowering B2B companies and entrepreneurs to harness the power of LinkedIn and video in their marketing strategies. In this episode, Louise Brogan welcomes Mike Russell, a LinkedIn expert and dynamic speaker, to discuss the ever-evolving landscape of AI and its impact on content creation and marketing. Mike shares his insights on the latest AI tools and trends that businesses can leverage to enhance their visibility and reach. He highlights the importance of adaptability in the face of rapid technological changes, emphasizing that marketers need to stay ahead of the curve to maintain their competitive edge. The conversation dives deep into actionable strategies and real-world applications, making it clear that the future of marketing lies in the intersection of technology and creativity. One of the key takeaways from this episode is the need for businesses to embrace AI as an integral part of their marketing efforts. Mike discusses his experience in using various AI models, including Claude and Gemini, to streamline processes and improve productivity. He outlines how these tools can help marketers generate high-quality content, optimize their campaigns, and ultimately drive better results. Louise and Mike also touch on the importance of community and connection in the digital age, advocating for a balanced approach that combines technology with genuine human interaction. As they look towards the B2B Content Live event in October, the duo emphasizes the value of networking and learning from industry experts, encouraging listeners to engage actively in their professional communities. In a humorous exchange, Mike's excitement for the upcoming event shines through as he reflects on the unpredictable nature of AI discussions. Both speakers acknowledge that the landscape is constantly changing, making it essential for marketers to remain flexible and prepared for new developments. With a blend of insightful commentary and light-hearted banter, this episode not only educates listeners about the latest trends but also inspires them to take action and elevate their online presence. If you're looking to enhance your business visibility and connect with like-minded professionals, this episode is a must-listen!

Takeaways:

1. Louise Brogan emphasizes the power of leveraging LinkedIn and video for B2B success in business.
2. Mike Russell shares his insights on adapting to rapidly changing AI technologies for effective presentations.
3. The podcast discusses the importance of human connection in the face of advancing AI tools and automation.
4. Listeners are encouraged to explore various AI tools, including Perplexity and Claude, for optimizing their work processes.
5. The conversation highlights the balance between using AI for productivity while maintaining the value of human creativity.