Linked Inbound

8 Social Selling Strategies to Generate Leads on LinkedIn®

By: Sam Rathling

Narrated by: Virtual Voice

Read this book if you know the huge potential of LinkedIn®, but have no idea how to unlock it. Well… I am about to give you the key. At the time of writing this book, these 8 social selling strategies have generated over £138 million in new business, for my clients. This is the 2nd edition, the first published in 2019 received over 200 x 5-star reviews.

Sales and Marketing professionals, Business Leaders, Entrepreneurs and Experts pick up this book because they are worried about a weak, inconsistent or empty sales pipeline. Despite being really good at what they do, they just don’t have enough leads coming into their business and really need more clients.

Many are overwhelmed by just how much there is to do running their business or team and cannot find the time to fit LinkedIn® to their busy schedule. Most people who read this book know they need to be on LinkedIn® but are frustrated because they don’t have the knowledge to make it work. They just can’t seem to get the new business they know they should be getting.

Prospecting, lead generation and pipeline building via traditional methods are failing. Social selling gives you a competitive edge that gets you seen by your target market.

According to LinkedIn®, social selling leaders create 45% more opportunities than peers, are 51% more likely to reach quota and 78% of social sellers outsell peers who don’t use LinkedIn®.

You will really like this book and benefit hugely from it if:

• You have no profile at all on LinkedIn® and are starting from scratch
• You have a profile on LinkedIn® but can’t remember the last time you looked at it!
• You are using LinkedIn® already but currently, do not get any business from it
• You have limited time to spend on LinkedIn® and need to know what to do day to day
• You are ready to take your online reputation and your business to the next level
• You want to position yourself as the ‘go-to’ expert in your field
• You know your target market is on LinkedIn® but you have no clue how to gain access to them
• You have employees that you could replicate this advice to
• You have heard of ‘Social Selling’ but don’t really know what it is
• You want to know how to turn LinkedIn® into real leads and sales opportunities
• You work in an organisation that has invested in LinkedIn® Sales Navigator for your sales team

The book covers some key areas including the core principles of social selling; how to build a powerful LinkedIn® profile; sales prospecting to build your pipeline; how to gain competitive edge on LinkedIn®, content marketing on Linkedin® including 20 Content Themes, 12 types of LinkedIn® posts, positioning yourself as a ‘go-to’ expert; LinkedIn® company pages and how to build your company brand, LinkedIn® groups; LinkedIn® Premium vs. Sales Navigator; social selling habits, your system for LinkedIn® success, plus additional LinkedIn® learning resources and tools.

Linkedin® is a phenomenal tool for sales and marketing, this book is everything I know about how to generate sales from Linkedin®. Having spent more than 30,000 hours mastering LinkedIn® as a recruiter, sales professional and now a business owner, I've packed my knowledge of social selling and LinkedIn® into an easy to read, practical book with actions in each chapter.

Learn, master and implement this methodology with consistency and you will catapult your LinkedIn® results, smash your sales quota, build your personal brand and achieve better results in your business. If you’re not LinkedIn®, you’re LinkedOut!