Ready to see your business more holistically, cut the clutter, and make your systems work for you—not against you? Get actionable advice, spicy real talk, and a behind-the-scenes look at building a brand that runs like a well-oiled machine.

We sit down with Erin Taylor, founder of Lunimae and the self-proclaimed "Systems Whisperer" your business didn’t know it needed. We talk to Erin about her journey from corporate IT project management to launching her own business dedicated to helping entrepreneurs untangle chaos and build holistic business systems.

Forget quick fixes and shiny new tools. Erin shows us why treating surface-level marketing problems rarely gets to the root of what’s holding your business back. We talk about why systems aren’t just about Asana boards and automations, how over-complicating things can hinder seasoned entrepreneurs, and why client communication is usually the overlooked key to scaling.

Erin shares practical steps for getting unstuck, questions to map out your processes, and tips for choosing the right tools (without falling for “shiny object syndrome”).

Here are 3 key takeaways for every entrepreneur:

Systems are more than just tools.

It’s not just about Asana or Trello. Your systems are the step-by-step processes that guide your marketing, client experience, and team collaboration. The tools should support these processes, not define them.

Don’t silo your business functions.

Looking at client experience, marketing, or project management in isolation leads to breakdowns. The magic happens when you connect these areas and see how they interact, making your business smoother and more scalable.

Simplicity scales.

Overcomplicating systems is a common trap for seasoned entrepreneurs. Erin’s advice: streamline. If you can get something done in three steps, don’t make it six! Regularly reflect on what’s working, what’s not, and keep removing unnecessary friction.

Moments

00:00 Collaborative Patience and Vision

05:33 "Automating Project Management Challenges"

09:48 "Aligning Tools to Job Needs"

13:36 Streamlining Simplifies Entrepreneurial Systems

16:43 Streamline Tools or Optimize Business Processes

17:33 Connect with Lunimae Online

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2025 Rebel Marketing

If you’re a solo marketer, a business owner trying to scale, or just want a behind-the-scenes look at what really goes down in the world of marketing, you’ll want to tune in. Grab your coffee, get comfy, and get ready to feel seen!

Welcome back to "Market It Like It's Hot," the podcast where marketing meets real talk, smart strategies, and plenty of laughs. In this episode, hosts Yasmine Robles and Izzy Dadoski tackle the tough—and all-too-relatable—reality of being a one-person marketing team. Ever been handed the job of managing social media, SEO, website updates, and everything in between, all while getting paid the bare minimum?

You’re not alone.

Yasmine and Izzy dive into why treating a single marketer as an entire department isn’t a strategy—it’s a recipe for burnout. They get candid about unrealistic expectations, underwhelming salaries, and why even big brands, like Duolingo, know you need more than one person to do marketing right.

Offering tips for overwhelmed marketers and business owners alike, this episode is packed with hard truths, workplace wisdom, and a few hilarious rants about everything from branding at Starbucks to creative ways to cope at the office.

Moments

00:00 "Misconceptions About Intern and Solo Marketing Roles"

05:14 Fair Wages, Better Work Outcomes

06:50 Starbucks Pay and Uniform Concerns

09:58 Marketing Isolation Challenges

13:49 "Feedback: Neutral Tool for Growth"

18:18 Effective Communication with Management

21:14 Outsource Marketing Support

23:27 "Unexpected Online Market Clash"

Here are our top three takeaways for business owners and leaders:

• A One-Person Team Isn’t a Strategy: Expecting one person—especially an intern or entry-level hire—to know SEO, social media, graphic design, copywriting, AND web updates is basically setting them up (and your business) for failure.
• Invest in Support—Not Just Savings: Think a lone marketer is saving you money? Think again. Agencies and fractional teams can help prevent burnout, produce higher quality work, and let your in-house talent focus on creativity and strategy. It’s often more cost-effective in the long run.
• Listen and Learn: Regularly ask your marketing person for feedback and really listen to their challenges. Let them specialize in what they’re best at, and provide opportunities for collaboration (interns, agencies, peer groups). Their growth and well-being are directly tied to your company’s success.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2025 Rebel Marketing

The Implosion of X: Why Brands Should Rethink Twitter

Izzy Dadoski and Yasmine Robles are turning up the heat with a no-holds-barred conversation about the implosion of Twitter—now known as X—and what that means for brands, marketers, and anyone still hanging on to their old handles.

From Twitter’s heyday as the go-to spot for real-time reactions, breaking news, and beloved brand sass, to its current state under Elon Musk’s ownership, Izzy and Yasmine break down what went wrong (hint: mass firings and paid blue checkmarks are just the beginning). The hosts share their strong opinions on the platform's decline, the impact on brand safety, and why X just isn’t worth your marketing budget—or sanity—anymore.

Wondering where to take your brand voice now that X is Ohio-level “mid”? The duo dishes on alternatives like Threads, LinkedIn, Reddit, and—of course—the power of good old email and SMS. Plus, they sprinkle in plenty of laughs, marketing wisdom, and even a skydiving challenge if Izzy hits 10,000 LinkedIn followers.

So grab your headphones, press play, and get ready for an unfiltered dive into what to do (and what NOT to do) if you want your marketing to stay hot without getting burned on X.

Market It Like It's Hot Moments

00:00 Twitter's Unique Spontaneity

03:52 Elon Musk's Twitter Takeover Chaos

08:00 "Debating Twitter's Blue Check Worth"

11:36 "Wendy's Tweets and Brand Impersonation"

16:24 Posting on X: Is It Worthwhile?

18:50 Evolving LinkedIn: More Personal Connections

20:20 TikTok Algorithm Frustrations

23:50 Free Marketing Strategy Workbook

29:19 Red Bull Sponsorship Request

30:02 "Metaphorical Defeat Proven"

Here are 3 key takeaways every marketer needs to know:

• Brand Safety is at Risk: After Musk’s acquisition and changes, anyone can buy a verification badge, brand impersonation is rampant, and moderation has taken a nosedive. That means your reputation is at risk.
• Audience & Engagement are Gone: Most users—and advertisers—have left. Unless your audience is exclusively made up of “incels in their mom’s basement” (Izzy’s words!), you’re likely missing your targets.
• Better Platforms Exist: Instead of clinging to a dying platform, now is the time to focus on LinkedIn (drama-free-ish, and professional), Instagram Threads (mid but improving), Reddit (vibrant, topic-based communities), TikTok, and—don’t forget!—building your own email and SMS lists.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2025 Rebel Marketing