Personalization in B2B Sales: "Any time you have a list of people, there's an opportunity to understand better what they need from you, and then create a personalized version of it to give to them." - Jason Donapel

We welcome Jason Donapel, the COO and cofounder of The Email Experience, for an energetic and in-depth conversation about all things email marketing, zero-party data, personalization, business growth, and the crucial (but often overlooked) power of retention marketing.

Jason’s winding journey from warehouse fulfillment to agency cofounder is both relatable and packed with hard-won insights for marketers, business owners, and anyone looking to take their email strategy to the next level. We get into tactical strategies, mindset shifts, and even a few cautionary tales from the email marketing trenches.

3 Key Takeaways:

1. Personalization Starts with Intentional Data Collection - Jason emphasizes collecting meaningful zero-party data (info your audience voluntarily provides). For content creators, design your sign-ups or opt-ins to ask one genuinely valuable question—then actually tailor your next piece of content or communication based on that answer.
2. Segmentation Isn’t Just for E-commerce - Whether you’re B2B, B2C, or building a personal brand, segment your audience and curate the experience. Customize welcome messages or newsletters based on even a single preference—this dramatically increases engagement and loyalty.
3. Track What Matters, Then Act - Don’t get lost in the analytics. Jason recommends narrowing focus to actionable metrics, like revenue per message or campaign engagement linked to personalization efforts. Experiment, measure, and use these insights to refine—not just repeat—your content strategy.

Stay in touch and get the latest updates by following us on:

• Instagram: @RoblesDesigns
• LinkedIn: Yasmine Robles
• TikTok: @RoblesDesigns
• Facebook: @RoblesDesigns
• Rebel Marketing

Your ultimate guide - FREE Website Starter Checklist and FREE Marketing Workbook

This comprehensive guide is your personalized roadmap to website success. Stop dreaming about your website and start building it today!

Download your FREE Website Starter Checklist and unlock the secrets to crafting a website.

Copyright 2025 Rebel Marketing

What do you think is the key difference between customers who "like" a brand versus those who "love" a brand?

Creating a brand that people genuinely adore isn’t just about flashy logos or clever ads—it’s about forging real, lasting connections. On this episode of Market It Like It's Hot, Yasmine Robles and Izzy Dadoski discuss what separates “like” from “love” in branding (with plenty of dad jokes and a little chaos thrown in for good measure).

Here are 3 big takeaways for anyone looking to turn customers into true fans:

Authenticity wins every time.

People can spot a phony from a mile away. Brands that show their real personalities (the fun, quirky, even slightly awkward sides) are the ones that stand out. Take a page from Duolingo’s playbook—they lean into who they are, and it works.

Go for love, not just likes.

Having a huge audience of passive followers can look good on paper, but a smaller, engaged tribe that really loves what you do will have your back every time. Focus on building that die-hard community—it’s more valuable than empty numbers.

Meet your audience where they are—emotionally.

Understand how your ideal customers feel and what they’re experiencing. Respond with empathy and genuine care, not just sales pitches and “look at me” content.

When people feel that you get them, the loyalty follows.

Curious how to map your customer journey, identify your brand’s emotional core, or avoid influencer marketing mistakes?

Quick Win

Pick one thing this week to show more of your brand’s personality—post a behind-the-scenes video, write a “real talk” caption, or just thank your loyal fans.

Key Moments

05:39 "Social Media: Balancing Branding and Personality"

09:42 "Value of Micro-Influencers Overreach"

11:52 Influencer Marketing Misalignment

13:55 Defining Brand's Tone of Voice

18:09 Balancing Emotions in Branding

21:41 Duolingo's Engaging Social Media Strategy

25:23 Authentic Social Media Engagement Tips

Stay in touch and get the latest updates by following us on:

• Instagram: @RoblesDesigns
• LinkedIn: Yasmine Robles
• TikTok: @RoblesDesigns
• Facebook: @RoblesDesigns
• Rebel Marketing

Your ultimate guide - FREE Website Starter Checklist and FREE Marketing Workbook

This comprehensive guide is your personalized roadmap to website success. Stop dreaming about your website and start building it today!

Download your FREE Website Starter Checklist and unlock the secrets to crafting a website.

Copyright 2025 Rebel Marketing

We are serving up our insights on all things content calendars. Whether you're just starting on social media or looking to revamp your existing content strategy, this episode is packed with practical tips to keep your marketing organized, accountable, and impactful.

We break down the basics of a content calendar, why it's essential for businesses of any size, and how to tailor it to fit your unique goals and audience. We walk you through everything from setting KPIs and brainstorming content ideas to choosing the right tools and maintaining flexibility to ride the latest trends.

Of course, you'll also get their honest takes—plus a few laughs and groan-worthy jokes—about the realities of marketing in today's digital world.

Grab your to-do lists, maybe a little wine, and get ready to take your content planning game to the next level with practical advice you can use.

Here are our top 3 takeaways from this episode:

Balance structure with flexibility.

Plan out your posts and batch content (hello, less stress!), but leave room to pivot quickly for trends and relevant moments.

Set clear goals and track what matters.

It’s not about vanity metrics. Focus on engagement, impressions, and if your content reaches your target audience.

Know your content buckets & pillars.

Mix up your education, promo, behind-the-scenes, and entertaining content so you’re not just salesy or repetitive (plus, your analytics will love you for it).

Market It Like It's Hot Moments

00:00 Content Calendars: Importance Explained

04:52 Content Strategy: Balancing Structure & Flexibility

07:06 Targeting Audience via TikTok

12:46 Defining Content Pillars

15:57 Self-Management Tips for Solopreneurs

18:31 Team Roles and Responsibilities

21:01 Balancing Content Themes Creatively

23:37 "Social Media Engagement Tracking"

26:55 "Authenticity Over Perfection"

30:49 "Knock-Knock Fridge Joke"

Your ultimate guide - FREE Website Starter Checklist and FREE Marketing Workbook

This comprehensive guide is your personalized roadmap to website success. Stop dreaming about your website and start building it today!

Download your FREE Website Starter Checklist and unlock the secrets to crafting a website.

Stay in touch and get the latest updates by following us on:

• Instagram: @RoblesDesigns
• LinkedIn: Yasmine Robles
• TikTok: @RoblesDesigns
• Facebook: @RoblesDesigns
• Rebel Marketing

Copyright 2025 Rebel Marketing