Lean into authenticity - Lizette Williams

Lizette Williams, Global Head of Vertical Solutions Marketing at Facebook, has built her highly awarded career driving the convergence of brands, culture and digital. Her secret to success was unlocked early in her career when she decided to be a really great version of the Afro-Latina girl from the Bronx. When many spend their time trying to replicate what they think a leader should be, she has shown up authentically with a focus on those three pillars (brand, culture, digital) that set her contributions and value apart. Listen to her story if you want to be inspired by a future CMO.

You will learn:

• The power of building a plan and working that plan to reach your intended outcomes.
• How leading with vulnerability and authenticity helps you and your teams reach your greatest potential.
• To seek connections through mentorship as you move through your career to keep you plugged into culture and avoid doing whack stuff.

Connect with Lizette at:
LizetteWilliams.com

Follow the pod:

• IG - https://www.instagram.com/podwhatsyourstory/
• TikTok - https://www.tiktok.com/@podwhatsyourstory
• Twitter - https://twitter.com/PodWhatsYourSto

Follow my story:

• Main site - https://www.mattestory.com/
• LinkedIn - https://www.linkedin.com/in/mattestory/
• IG - https://www.instagram.com/mattestory/
• TikTok - https://www.tiktok.com/@mattestory
• Twitter - https://twitter.com/mattestory