Watch on YouTube: https://youtu.be/fM2vQFxOF9M

Recorded live from CES, Daniel sits down with Monique Perlmutter from Marriott's Riott Media Network to discuss the rise of travel media as a new frontier within commerce media. Monique shares her career journey through digital media, Amazon Ads, and retail media before moving into travel media, where Marriott is building one of the first hotel media networks. The conversation explores how traveler psychology influences spending behavior, how brands can reach consumers throughout the travel journey, and why travel media presents a major opportunity for CPG and brand advertisers.

Topics Covered:

• Monique's career journey from digital media to Amazon Ads, Roundel, and Marriott Media
• Why travel media is a new and fast-growing segment of commerce media
• The travel journey and how consumer mindset changes from booking to the trip itself
• Marriott Media channels: on-site digital, in-room media, Wi-Fi portals, and off-site advertising
• Case study example of a Gatorade campaign targeting youth sports travelers
• The importance of measurement, incrementality, and proving media effectiveness

• Why retail media in the US and Europe has evolved differently, from market structure and GDPR to e-commerce penetration and offsite capabilities
• Agentic shopping and how AI-driven discovery could disrupt onsite retail media and reduce valuable shopper signals
• Why retail media must sit close to the trading function and how internal stakeholder management is often the hardest part
• Iceland's retail media opportunity: a loyal customer base, 9 million weekly transactions, and a major in-store digital screen and analytics rollout
• Measurement, creativity, private label vs branded investment, and the ethical questions retailers will increasingly face as retail media expands into new categories and formats

More

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Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian

Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/ZWWZAjWjuRI

Consumers are increasingly using AI tools like ChatGPT and other Large Language Models (LLMs) to discover and evaluate products. This shift is beginning to transform the traditional path-to-purchase, with recommendations now being generated by algorithms rather than search results alone. This makes the digital shelf more important than ever. Product information no longer influences only search results on retailer websites; it increasingly feeds the datasets and content ecosystems that power AI recommendations.

To do this, your hosts Christine and Daniel are accompanied by Beyza Kapu, Global Ecom Tech & Data Analytics Director at L'Oréal and Salim Bachatene, SVP Global Sales, eCommerce at NielsenIQ.

We discuss:
• Why AI discovery is becoming a new front door for commerce
• How this shift is reshaping the path-to-purchase
• Where AI gets its product information from—and why digital shelf execution matters
• What brands should do today to ensure their products are visible, accurate, and recommendation-ready