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La stratégie 2.0
- Master Class
- Narrated by: Bruno Jarrosson
- Length: 58 mins
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La stratégie 2.0
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Publisher's summary
- La différence entre la valeur monétaire et la valeur d'usage ;
- Les métiers dévalorisés, désintermédiés et déstructurés ;
- Nouveaux outils d'analyse stratégique de l'économie d'Internet.
Key takeaways :
- Fin des rendements décroissants ;
- Longue traîne ;
- Désintermédiation et dévalorisation.
Présentation du cours :
Il y a encore beaucoup de savon dans le flacon d'où est sortie la bulle Internet. Internet - qui parfois est encore interflou - n'a pas fini de nous surprendre et de nous bousculer. De solliciter en somme notre capacité de nous étonner et d'oser. "De vouloir et d'inventer." Internet, le sixième continent, crée un nouvel univers économique qui peut remettre en question toutes les entreprises. Comment analyser cette économie et les bouleversements des business model ? Quels sont les nouveaux outils d'analyse stratégique qui permettent de retrouver quelques solides repères ? Pour que 2.0 ne soit pas qu'un score au tennis.
À propos de l'auteur : Bruno Jarrosson
Il est né en 1955. Ingénieur Supélec. Il a été huit ans ingénieur d'études en électronique et neuf ans chef de projet à l'association Progrès du management. Il est actuellement directeur associé chez DMJ Consultants. Il conduit de nombreuses missions de stratégie dans des PME. Il enseigne la philosophie des sciences à Supélec, la théorie des organisations à Paris IV Sorbonne. Il est auteur ou co-auteur de plus de vingt ouvrages. Bruno Jarrosson est co-fondateur et président de l'association Humanités et entreprise. Il est membre de la Ligue des Optimistes de France.
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