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La guerra dei meme - Fenomenologia di uno scherzo infinito
- Narrated by: Roberto Marinelli
- Length: 4 hrs and 56 mins
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La guerra dei meme - Fenomenologia di uno scherzo infinito
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Publisher's summary
I meme sono le immaginette buffe che tutti vediamo su Internet. Vivi, attivi e sempre rinnovati nelle loro forme, sono attualmente il mezzo di comunicazione più longevo del web. Nate come meccanismo umoristico piuttosto semplice, queste immagini si sono via via trasformate, diventando un sistema a vari livelli di leggibilità, talvolta veicolo di messaggi che vanno ben oltre il semplice humor, passando da community di Alt-right a sostegno di Donald Trump a gruppi Alt-left, che cercano di riappropriarsi della risata perduta a sinistra, con in mezzo tutto il sottobosco dell’Internet. A partire da una scienza, la memetica, Alessandro Lolli interpreta il meme attuale come un dispositivo linguistico, anzi come linguaggio vero e proprio, con codici e obiettivi determinati. Questa nuova edizione, ampliata e con una nuova prefazione, è stata fatta per aggiornare il dibattito sul tema, sempre più diffuso e presente, e perché questo resta il primo testo italiano che abbia analizzato i meme in modo scientifico.
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