LAUNCH

The Blueprint for Building a Profit Focused Partnership Program in 90 Days

By: Mark Brigman PhD

Narrated by: Matthew Longmire

In today's interconnected global economy, strategic partnerships have become essential for sustainable growth. Leading organizations recognize this shift: over 95% of Microsoft's annual revenue flows through its partner ecosystem, demonstrating the transformative power of collaborative business models.

Traditional customer acquisition methods are losing effectiveness. Rising costs, market saturation, and widespread resistance to cold outreach—across email, phone, and social media—have rendered conventional "top of funnel" tactics increasingly obsolete. Customers simply tune out.

This paradigm shift explains why 76% of CEOs surveyed by Accenture predict their business models will be unrecognizable within five years. These leaders are pivoting from direct sales strategies to partnership ecosystems that deliver measurable benefits: accelerated sales cycles, larger deal sizes, higher close rates, and improved customer satisfaction.

Despite these compelling benefits, 70-95% of B2B partnerships fail. The primary cause? Absence of a structured, proven methodology.

Launch presents the PARTNERNOMICS® Quick Launch methodology—a systematic 10-step framework for building a profit-focused partnership program in 90 days. Rather than experimenting with untested approaches, you will learn the method validated by more than 4,400 companies across 97 countries.

Since founding PARTNERNOMICS® in 2014, Dr. Mark Brigman has led this international advisory firm to help thousands of companies achieve exponential growth by transforming how they collaborate, compete, and create value in the marketplace.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2025 Mark Brigman (P)2025 Mark Brigman

Playbook for strategic partnerships!

Easy read. Well thought out and easily understood. Provides a “go to market strategy“ for immediate success in strategic partnerships.

Strategic view on gaining leverage in business

This is a well-written, highly practical guide to building strategic partnerships. Drawing from real-world experience with both successful and unsuccessful partnerships, I found the guidance on partner selection and deal structure especially valuable. Strongly recommend for leaders looking to expand their business through smart, intentional partnerships.

Top Shelf Resource

This book tactically presents a step-by-step approach for building an efficient partnership program. It’s based on decades of experience from Fortune 100 relationships to coaching some of the fastest growing tech startups in the world. A must read for every entrepreneur and business executive.

Identifying your ideal partner

Launch offers guidance on building meaningful, long lasting business partnerships, One insight that really stuck with me is don’t partner with companies just like yours. Partner with companies who complement your services! It’s a simple idea but powerful. Too often we team up with competitors and end up overlapping rather than adding value. This book was a good reminder that the best partnerships expand what you offer your clients instead of duplicating it.

I enjoyed working through the concepts and creating the ideal partner profile. That’s something I haven’t done. I’ve usually just cowboyed my way through and partnered with friends and colleagues. This book really made me rethink my approach to partnerships.