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Kickstarting a Business Model

Narrated by: Daniel May
Length: 5 mins
4 out of 5 stars (1 rating)

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Publisher's Summary

Peter Dering and his colleagues at Peak Design, a small camera accessories company that he started in San Francisco in 2010, had reason to celebrate. For the previous two hours wall monitors had ticked down the minutes to the end of a wildly successful Kickstarter campaign for the company’s new camera/messenger bag. The Everyday Messenger Bag is both functional and swaggeringly stylish, and was shaping up to be the 12th-biggest campaign in Kickstarter’s history.

©2014 Forbes (P)2014 Forbes

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