• Keith Chamberlain - All-Access Membership Model for Growth | Ep #43

  • Jan 13 2021
  • Length: 24 mins
  • Podcast

Keith Chamberlain - All-Access Membership Model for Growth | Ep #43

Listen for free

View show details

  • Summary

  • Keith Chamberlain is Director of Membership & Experience at the Healthcare Financial Management Association who co-led a digital business model transformation with a Netflix-inspired, all-access structure.

    The 3-prong project included a new business model, new technology platform and realigning staff to support the new initiative -- all of which put HFMA in a great position when the 2020 pandemic occurred in the U.S.

    We're talking about the human-centered design thinking process they used to conduct a unique strategic planning process in which hundreds of members were interviewed to develop themes and priorities that led to the 3-prong transformation to deliver what those members said they needed and wanted from the association.

    The new all-access membership offering includes a number of digitally delivered benefits that used to require ala carte purchases including online education, certifications, a new online community and unlimited web content.

    Within one year HFMA experienced a 36% growth in new individual members and retention rates improved by 4.5%.

    Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.

    © 2021 Mary Byers
    Show more Show less
Show more Show less
adbl_web_global_use_to_activate_webcro805_stickypopup

What listeners say about Keith Chamberlain - All-Access Membership Model for Growth | Ep #43

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available