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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Narrated by: Clinton Wade
Length: 8 hrs and 13 mins
4 out of 5 stars (23 ratings)

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Publisher's Summary

A frugal and flexible approach to innovation for the 21st century...

Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades - expensive R their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more

  • Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States
  • This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West - and how to bring jugaad practices to their organizations.

©2012 Navi Radjou, Jaideep Prabhu, and Simone Ahuja (P)2012 Audible, Inc.

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  • John
  • 11-24-18

I wish I’d read this years ago

This is a fantastic book! It has so much great content about the next wave of innovation and the importance of simplicity and following your heart. Highly recommend!