Judy Samuelson – The Six New Rules of Business: Creating Real Value in a Changing World

In this episode of Capital for Good we speak with Judy Samuelson, the founder and executive director of the Aspen Institute Business and Society Program and author of the new and important book, The Six New Rules of Business: Creating Real Value in a Changing World.

In this conversation, Judy Samuelson helps us understand how and why the rules of business are changing – for the better. She explains that while "the corporation is not itself moral or immoral," businesses can be responsible forces for good and "market civitas." Via a number of compelling examples, Samuelson discusses new and different components of risk (intangibles like reputation and trust drive value, not just hard assets), conceptions of business purpose and shareholder primacy, and the role of employee activism and advocacy in shaping corporate behavior. In companies large and small, she describes why "culture," and no longer "capital," is "king."

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Mentioned in this episode:

The Six New Rules of Business: Creating Real Value in a Changing World (Berrett-Koehler Publishers, 2021)