• Josh Lowman, Founder at Gold Front

  • May 27 2022
  • Length: 48 mins
  • Podcast
Josh Lowman, Founder at Gold Front By cover art

Josh Lowman, Founder at Gold Front

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  • Summary

  • In our final episode, Gil talks category creation with Josh Lowman, Founder of Gold Front. Josh has worked with leading startups such as Uber, Robinhood, and Newsela to build category-defining brands. 

    You’ll walk away from this episode with an understanding of the process involved in creating a new category, from strategy to implementation.

    BONUS! Josh tells what questions you should ask before creating a new category.
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