Joe Holder is a true unclassifiable. If you’ve only known him as a master trainer on Nike’s app, or a wellness columnist for GQ, or the guy getting Naomi Campbell through lockdown workouts on her Instagram, it’s likely you haven’t experienced the full breadth of Joe. 

In the short leap from college athlete to one of the most influential coaches in fitness and sports, he picked up a client roster of creative powerhouses like Virgil Abloh, Heron Preston, Bella Hadid, and Ricardo Tisci, but getting fashion’s a-listers into their best physical shape has turned out to be only a ripple on the surface of Joe’s impact.

His overarching philosophy, The Ocho System, is based on eight core components for wellness: physical, emotional, intellectual, spiritual, occupational, financial, social, and environmental. After years of fitness crazes that seem to cause as many injuries and lifestyle imbalances as six packs, this holistic approach is a breath of fresh air. This is not a man who has time to take shirtless videos at the gym. He’s too busy reading James Baldwin and trying to galvanize America’s underserved communities to commit the radical act of self preservation and build the foundation for a lifetime of good health.

We talked about what it was like to teach the first Masterclass on wellness, how the more blessed you are, the more obligated you become to lift others up, and why it is so important to stop and listen to the music.

Joe Holder // https://www.instagram.com/ochosystem/

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