Episode 49: Jobs to be Done with Katelyn Bourgoin

Katelyn Bourgoin is a trailblazer in the area of customer-focused research. Steeped in the experience of closing down her tech start-up, she is on a mission to teach effective customer research to entrepreneurs and other marketers.

Katelyn is engaging, practical, and super knowledgeable on so many things. Join us as Katelyn shares that knowledge, explaining 'Jobs to be Done' and how McDonald's used it to increase their milkshake sales, beach head content, and where true customer clarity comes from.

Clay Christensen video we talk about:

Understanding the Job

Sign up for Buyer Psychology email:www.katelynbourgoin.com

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