In her role as Chief Impact Officer, Sona Khosla is at the helm of Benevity Impact Labs, an incubator and social innovation lab. Sona and her team bring cutting-edge data, research and insights to help organizations and individuals maximize their impact and inclusion efforts, and authentically live their purpose.

As the host of the Speaking of Purpose by Benevity podcast, Sona is also a frequent guest on shows and in the media because of her expertise and sharp insight on purpose-driven business and corporate social impact.

Zach Katz has spent more than 20 years building alongside creators at defining moments in their careers. He began as a music attorney before managing several of Dr. Dre’s closestcollaborators, spending years in the studio as Dre coached Snoop Dogg, Eminem and 50 Cent. That early immersion shaped Katz’s belief that enduring careers are built on structure, ownership and long-term vision, not just hits.

He later co-founded Beluga Heights, launching global stars including Sean Kingston and Jason Derulo. After more than a decade as a music entrepreneur, Katz became President of BMGNorth America, where he helped guide the careers of artists such as Juice WRLD, DJ Khaled, Janet Jackson, blink-182, DJ Snake and Bebe Rexha while overseeing one of the industry’s most influential rosters.

He went on to partner with Scooter Braun to invest in emerging technology reshaping how creators grow and monetize audiences, and later served as President and COO of FaZe Clan, where he saw firsthand the lack of institutional infrastructure for digital-native talent.

Today, as co-founder of Fixated, Katz is bringing traditional Hollywood and music-industry deal architecture, and long-term career strategy into what he views as the “new Hollywood”: the creator economy. His focus is on building durable infrastructure around digital talent the way record labels once built global superstars: with structure, IP ownership, strategic partnerships, and generational brand thinking.

Kristina Monllos is a senior reporter for Marketing Brew. She has spent over a decade covering the advertising business for publications like Digiday and Adweek. Her reporting has also appeared in publications like Rolling Stone, New York Magazine's Vulture and Elle, among others. She is also a filmmaker.