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Publisher's Summary


My name is Nevins. I am 58 years old. I worked as asset manager for investment banks and funds before deciding to work for myself. Now I want to share what I learned from my job - that’s my passion, too.

This book is the first one in a series I have in mind about the stocks investment to examine stock valuation, stock picking, and portfolio management.

No miracles for you. Just a serious path; a rational approach. The only one. And hard work. Are you ready?

Nevins Cox

Table of content 

1. The heart of the matter 

  • 1.1 The value and the bargain 
  • 1.2. Fundamental analysis  
  • 1.3 Other sources of stocks analysis
  • 1.3.1 Technical analysis
  • 1.3.2 Rumors: The Merry Wives of Wall Street
  • 1.3.3 Psychology
  • 1.4 Recapping 

2. Why investing in stock market?

  • 2.1 What are stocks?
  • 2.2 What is stock market?
  • 2.3 Institutional investors and individual investors
  • 2.4 The Investment performance evaluation: The benchmark
  • 2.5 Beating the market
  • 2.6 Why investing in stock market?
  • 2.7 Recapping

3. Education

  • 3.1 What type of investor are you?
  • 3.2. The law of supply and demand
  • 3.3 The time value of the money
  • 3.4 What is risk?
  • 3.5 The market efficiency

4. How to evaluate a company

  • 4.1 The future, not the history
  • 4.2 The Holy Grail
  • 4.3 Cash, not earnings
  • 4.4. Direct Holy Grail methods
  • 4.5 Indirect Holy Grail methods: Ratios P/E and EPS
  • 4.6 Again: Earnings or cash flow?
  • 4.7 Recap

5. Who can do this for me?

  • 5.1 Strong buy or strong sell?
  • 5.2 Beating institutional investors
  • 5.3 Success stories
  • 5.4 Who can do this for me?
©2018 Marcello Bettoni (P)2018 Marcello Bettoni

What members say

Average Customer Ratings

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  • Overall
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    5 out of 5 stars

Great Book On Stock Market Investing

You're planning to invest in stocks? This book is a must-have for you. It will hep you to learn the science of stock market investing. Through simple and effective tips you'll get a chance to earn with a less chance of loss. I highly recommend this book.

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Listen to it for better understanding

This is the type of book I've been looking for. I appreciate the explanation of how to read the charts and explanations of symbols. It feels less intimidating and I feel more confident, excited and look forward to investing in a stock or two. I'll definitely will be getting more books by Mr. Nevins Cox.

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Great Narrator

I am finally getting a grasp of what it all means, thanks to John's ability to put things in laymen's terms so you don't feel like you're having to learn a foreign language. I'm a new investor and I intend to read more of his books!

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An excellent help!

Nice and quick easy book to provide the basics. Information was easy to digest using relatable topics. I'm new to investing and was able to pick up a few tips from this book. Definitely made me interested in learning more.

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Incredible

I'm really, really green when it comes to investing and growing wealth through the stock market. John explained the process in simple layman terms. It was a real I opener. I feel empowered and quite anxious to begin my journey to financial freedom. Thank you!

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Essential Guide

This book was exactly what I was looking for. All the steps one needs to get started in stock investing and basic concepts explained in incredibly simple terms. I feel I could give book to my teens and they could figure out how to buy their first stock. There are even recommendations on where to find good, reliable information about specific stocks to buy which the author claims to use. I haven't begun investing so I can't speak for how things worked out, but it definitely inspired me to get started.

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Fantastic

This book is FANTASTIC, and in my opinion should be a required read in all Middle and/or High Schools! SO EASY to understand, and it literally WALKED ME THROUGH buying my very first shares! Check it out, if you are interested in stock investing, but terrified like I was.

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This Book Deserves 5 Stars Treat

This is a great starter book for someone who knows little or nothing about investing. Although I am not a novice I found the book interesting, informative and a very easy. I recommend this book as a good starting place for anyone who wants to get involved in investment

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Well Researched

I was someone who knew NOTHING about investing or the stock market, and this little book is a great intro. It's in plain English, common-sensual, and easy to understand. It prepared me to go on to read more complex material confidently. If you want to buy one book today to get started in understanding all this, this is the book. In fact, I’m checking out John's other books.

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Very Helpful Guide

Very easy to understand book and extremely informative for someone like me who knows little to nothing regarding investing.