Inside the Business of Graphic Design

60 Leaders Share Their Secrets of Success
Narrated by: Martin Moran
Length: 7 hrs and 52 mins
Categories: Arts & Entertainment, Art
3.5 out of 5 stars (29 ratings)

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Publisher's Summary

Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.

©2003 Catharine Fishel (P)2012 Audible, Inc.

What listeners say about Inside the Business of Graphic Design

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Outta Time

This book is an analytical & anecdotal look at the design business that is in a dire need of an update (It's over a decade out of date).

I was personally looking forward to listening to this, I like books about design in general. However with this book's focus being on the business side (some information is still relevant today) with anecdotes from those 60 leaders, the value of the business information has diminished immensely.

It was an average book, got some nice insights out of it but overall it is antiquated.

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Broad overview of 60 companies

As the leader of a small design firm, this book was helpful in giving context across a broad range of categories of design firms. Next, I'd like to read one that goes a little bit deeper into the daily activities that the smartest design firms use to work most efficiently.

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out of date

I picked up this audible book with the hope of gaining some insight on design and running a design firm while the case is referenced in the book are valid cases the data is out of date for 2016

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Good for Designers, Freelancers, and Owners

Would you listen to Inside the Business of Graphic Design again? Why?

I would keep this book as a reference. This is a good book for those who are considering going into business for themselves in this industry. I also think there are several lessons to be learned from those that have come before.

Was this a book you wanted to listen to all in one sitting?

I wanted to listen to this book all in one sitting, but it's simply too long. I found it far more helpful to bookmark places and to listen as I was running errands, doing housework, or during leisure time.

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  • Thomas Brown
  • 11-28-18

Interesting from a historical referential outlook.

In modern day design, not everything in this audio book is as useful as it first appears. This is no fault to the book, the industry has changed with the times and there is a HUGE focus on the print side to design business. With the title being as it is, it pretty much does what it says. It shares the stories of these 60 companies, but their stories aren't as helpful as they may first appear. It comes across more as a 'boast' fest in my opinion which is disappointing and realistically a bit blown out of proportion. The speaker sounds very robotic, I prefer listening to an audio book with a speaker whose voice flows with the information and adds personality to it, rather than speaking robotically from a script.

As much as I am criticising, the book is an interesting from a historical referential outlook to what and how design businesses have struggled in the face of adversity and has given me some interesting names to research further to study and analyse their design skills. If only for that aspect, the book is worth listening to for that, but don't expect much more than this.

1 person found this helpful