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Inside the Box
- A Proven System of Creativity for Breakthrough Results
- Narrated by: David Drummond
- Length: 8 hrs and 52 mins
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Publisher's Summary
The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally.
Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.
Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.
Critic Reviews
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Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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Story
- Deanna
- 12-01-13
Narrator kills this book.
Would you try another book from Drew Boyd and Jacob Goldenberg and/or David Drummond?
Not sure - couldn't get based the narrator - awful.
Would you ever listen to anything by Drew Boyd and Jacob Goldenberg again?
Not sure - couldn't get based the narrator - awful.
Would you be willing to try another one of David Drummond’s performances?
Never - so monotonous it was to hard to listen to - please audible - hire new narrators!
Any additional comments?
Please audible - hire new narrators! Giving this book back!
3 people found this helpful
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Overall
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Story
- Lynn Hoffman
- 05-14-22
SIT Best Taught Audible
Voice of narrrator was calming allowing a listener to envision themselves in a lecture hall.
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Performance
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- Yoav
- 06-05-21
Interesting approach to innovation
The book presents a systematic approach to innovation, which seems to contradict some common held beliefs. By the end of the book, I was convinced this has real merit and I plan to try to apply this in my research work. However, getting through the beginning of the book requires some perseverance. The narration sounds a bit like a commercial . listening at faster speed (even 1.3x) helped.
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- Amazon Customer
- 03-01-15
A wonderful book about creativity. Based on SIT.
Very instructive, with nice English for a foreign listener. Based on SIT method, which has roots on TRIZ. Highly recommended.
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- Phillip Mckane
- 06-20-19
for entrepreneurs who want to excel
You want to be the next unicorn entrepreneurs this book provides the mindset and roadmap
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- Amr K.
- 10-21-17
Must read if you are looking to be creative
template for being creative, brilliant book.
This review needs a minimum of 15 words. Hence the last statement
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- Greg Stadler
- 04-03-16
Works from day 1! And anyone can do it.
I've used it, it really does work, in many different settings, problem solving, productivity, New Prod Dev/Service Dev, marketing campaigns and strategy.
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In Pursuit of Elegance
- Why the Best Ideas Have Something Missing
- By: Matthew E. May
- Narrated by: Malcolm Hillgartner
- Length: 5 hrs and 45 mins
- Unabridged
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In this thought-provoking exploration, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power, and pinpoints the four key elements that characterize it: seduction, subtraction, symmetry, and sustainability. In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, and work, May offers a surprising array of stories that illustrate why what's "not there" often matters more than what is.
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I love elegance, but this book isn't elegant
- By Oliver Nielsen on 06-26-11
By: Matthew E. May
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
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The Design of Everyday Things
- Revised and Expanded Edition
- By: Don Norman
- Narrated by: Neil Hellegers
- Length: 10 hrs and 39 mins
- Unabridged
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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.
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Designers Start Here (missing visual references)
- By sammy k on 09-01-19
By: Don Norman
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The Creator's Code
- The Six Essential Skills of Extraordinary Entrepreneurs
- By: Amy Wilkinson, Amy Wilkinson - introduction
- Narrated by: Cassandra Campbell
- Length: 6 hrs and 52 mins
- Unabridged
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Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard's Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you're an innovative manager or an aspiring entrepreneur.
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Nothing groundbreaking
- By Prolific Reader on 03-08-15
By: Amy Wilkinson, and others
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Leap
- How to Thrive in a World Where Everything Can Be Copied
- By: Howard Yu
- Narrated by: Feodor Chin
- Length: 8 hrs and 40 mins
- Unabridged
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Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance, and financial resources can't shield them from copycats. So what can we do - and, what can we learn from companies that have endured? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered.
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An overview of how to succeed in business today
- By Daniela on 06-30-18
By: Howard Yu
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
- By Elena Bielinyte on 06-01-21
By: Morten Münster
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Beyond the Obvious
- Killer Questions That Spark Game-Changing Innovation
- By: Phil McKinney
- Narrated by: Ray Porter
- Length: 7 hrs and 19 mins
- Unabridged
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Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.
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Don't Waste Your Time
- By Dave Nelson on 02-12-12
By: Phil McKinney
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Thinking Machines
- The Quest for Artificial Intelligence - and Where It's Taking Us Next
- By: Luke Dormehl
- Narrated by: Gus Brown
- Length: 8 hrs and 12 mins
- Unabridged
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When most of us think about artificial intelligence, our minds go straight to cyborgs, robots, and sci-fi thrillers where machines take over the world. But the truth is that artificial intelligence is already among us. It exists in our smartphones, fitness trackers, and refrigerators that tell us when the milk will expire. In some ways the future people dreamed of at the World's Fair in the 1960s is already here. We're teaching our machines how to think like humans, and they're learning at an incredible rate.
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Mostly platitudes with no depth
- By Gary on 03-24-17
By: Luke Dormehl
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The Ten Faces of Innovation
- By: Tom Kelley, Jonathan Littman
- Narrated by: Stow Lovejoy
- Length: 8 hrs and 49 mins
- Unabridged
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Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.
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VERY Disappointing
- By John on 12-22-07
By: Tom Kelley, and others
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The Fourth Transformation
- How Augmented Reality & Artificial Intelligence Will Change Everything
- By: Robert Scoble, Shel Israel
- Narrated by: Jeffrey Kafer
- Length: 4 hrs and 29 mins
- Unabridged
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Ten years from today, the center of our digital lives will no longer be the smart phone, but device that looks like ordinary eyeglasses: except those glasses will have settings for virtual and augmented reality. What you really see and what is computer generated will be mixed so tightly together, that we won't really be able to tell what is real and what is illusion.
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Glance into the future - Feed your inner futurist
- By Jon on 11-27-16
By: Robert Scoble, and others
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The Art of Explanation
- Making Your Ideas, Products, and Services Easier to Understand
- By: Lee LeFever
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 18 mins
- Unabridged
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Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems.
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