Insane Mode
How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil
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Narrated by:
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Hamish McKenzie
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By:
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Hamish McKenzie
About this listen
A USA Today New and Noteworthy Title
"You’ll tell me if it ever starts getting genuinely insane, right?" (Elon Musk, TED interview)
Hamish McKenzie tells how a Silicon Valley start-up's wild dream came true. Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors, the infamous Koch brothers.
The award-winning Tesla Model 3, a premium mass-market electric car that went on sale in 2018, has reconfigured the popular perception of Tesla and continues to transform the public's relationship with motor vehicles - much like Ford's Model T did nearly a century ago. At the same time, company CEO Elon Musk courts controversy and spars with critics through his Twitter account, just as Tesla's ever-increasing debt teeters on junk-bond status....
As McKenzie's rigorously reported account shows, Tesla has triggered frenzied competition from newcomers and traditional automakers alike, but it retains an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively.
Insane Mode started off as a feature on the dual-motor Tesla Model S, which gave the car Ferrari-like acceleration, but it's also the perfect description of the operating cycle of a company that has sworn it won't rest until every car on the road is electric. Here is a story about the very best kind of American ingenuity and its history-making potential. Buckle up!
©2018 Hamish McKenzie (P)2018 Penguin AudioListeners also enjoyed...
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"Interpret it as a business book about overcoming the odds, or as an introduction to the alternative energy revolution in the works, or a portrait of a fascinating, strange person, or a wicked cool book about cars - or all of these." (Literary Hub, "Every Day is Earth Day: 365 Books to Start Your Climate Change Library")
"A must-read for everyone interested in cars, entrepreneurship, alternative energy, and deeper insights into out-of-the-box thinking, working, and living." (Booklist)
"McKenzie has delivered a narrative that both fascinates and frustrates: Musk’s passion for a clean-energy future is contagious, but at the same time it’s painful to see the struggle of the electric-car industry to widen its market and win over more consumers. Insane Mode will leave you wondering how different our roads would look if we embraced a technology that almost seems inevitable, batteries included." (The Washington Post)
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By: Paul Ingrassia
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Driving Honda
- Inside the World’s Most Innovative Car Company
- By: Jeffrey Rothfeder
- Narrated by: Mel Foster
- Length: 10 hrs and 46 mins
- Unabridged
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For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations.
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it was ok.
- By Anonymous User on 11-16-18
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Alibaba
- The House That Jack Ma Built
- By: Duncan Clark
- Narrated by: Jim Meskimen
- Length: 9 hrs and 9 mins
- Unabridged
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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- By Anonymous User on 09-02-16
By: Duncan Clark
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Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- By Anonymous User on 06-10-12
By: Kevin Maney
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Rocket Billionaires
- Elon Musk, Jeff Bezos, and the New Space Race
- By: Tim Fernholz
- Narrated by: Erin Moon
- Length: 10 hrs and 40 mins
- Unabridged
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For the larger-than-life personalities now staking their fortunes on the development of rocket ships, the new race to explore space could be a dead end, a lucrative opportunity - or the key to humanity's salvation. Elon Musk and Jeff Bezos take center stage in this fast-paced narrative as they attempt to disrupt the space economy, feed their own egos, and maybe even save the world.
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Interesting book; hard to listen to
- By Anonymous User on 04-12-18
By: Tim Fernholz
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Fins
- Harley Earl, the Rise of General Motors, and the Glory Days of Detroit
- By: William Knoedelseder
- Narrated by: Peter Berkrot
- Length: 9 hrs and 3 mins
- Unabridged
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This audiobook chronicles the birth and rise to greatness of the American auto industry through the life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined. Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wheels of a covered wagon, and eventually settled in Hollywood, California.
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Great report of amazing history but could do without the WOKE lean..
- By Anonymous User on 07-02-22
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Getting Green Done
- Hard Truths From the Frontlines of Sustainability Revolution
- By: Auden Schendler
- Narrated by: Walter Dixon
- Length: 6 hrs and 48 mins
- Unabridged
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Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?
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Green's Dirty Little Secrets
- By Anonymous User on 07-10-09
By: Auden Schendler
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The Boom
- How Fracking Ignited the American Energy Revolution and Changed the World
- By: Russell Gold
- Narrated by: Patrick Lawlor
- Length: 11 hrs and 28 mins
- Unabridged
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Russell Gold, a brilliant and dogged investigative reporter at The Wall Street Journal, has spent more than a decade reporting on one of the biggest stories of our time: the spectacular, world-changing rise of "fracking". Recognized as a finalist for the Pulitzer Prize and a recipient of the Gerald Loeb Award for his work, Gold has traveled along the pipelines and into the hubs of this country’s energy infrastructure; he has visited frack sites from Texas to North Dakota; and he has conducted thousands of interviews with engineers and wildcatters, CEOs and roughnecks, environmentalists and politicians.
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Somehow the author manages to stay balanced
- By Emily C on 05-28-14
By: Russell Gold
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Losing the Signal
- The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
- By: Jacquie McNish, Sean Silcoff
- Narrated by: William Hughes
- Length: 11 hrs and 29 mins
- Unabridged
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Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
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Fascinating
- By Anonymous User on 09-05-15
By: Jacquie McNish, and others
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Googled
- The End of the World as We Know It
- By: Ken Auletta
- Narrated by: Jim Bond
- Length: 13 hrs and 53 mins
- Unabridged
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- By Anonymous User on 11-12-09
By: Ken Auletta
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American Icon
- Alan Mulally and the Fight to Save Ford Motor Company
- By: Bryce G. Hoffman
- Narrated by: Pete Larkin
- Length: 14 hrs and 45 mins
- Unabridged
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At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses.
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The best business book I ever read
- By Anonymous User on 10-07-12
By: Bryce G. Hoffman
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- By: Ken Auletta
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Unabridged
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- By DV on 10-05-18
By: Ken Auletta
What listeners say about Insane Mode
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 11-29-18
Deceptive Title Leads to Disappointing Book
I know the author Hamish McKenzie put a lot of work into this new book because the amount of details it contains on the topic of electric powered vehicles world-wide. What this book is not by any means is the story of Tesla or the Model 3's manufacturing challenges, which the title ... Insane Mode is referencing to capitalize on a story many people who follow, own and admire Tesla's efforts would love to hear.
Several times during listing to this book I wanted to return it. First because of feeling mislead by the title, second, because I was learning very little that is not already published about Electric Vehicles in the public domain. and thirdly, It more a story of one persons' journey through meetings and/or thoughts about the key players in the current quest to build and sell the best electric and autonomous car. I am not saying don't purchase this book as much as I think potential listeners need to be forewarned not to judge this book by its title and cover.
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