Innovators Can Laugh Podcast Por Eric Melchor arte de portada

Innovators Can Laugh

Innovators Can Laugh

De: Eric Melchor
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Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders


Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more!


Solo episodes with specific podcast marketing and podcast advertising tips you can use today.

Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).

👉 Subscribe now and help raise the profile of European startup founders!
👉 Want to generate quality leads through b2b podcasters? Contact my B2B Podcast Media Network - https://www.b2bpodpros.com
👉 Want to be a guest on the show? Visit https://forms.gle/DYKC2gjHK9grKn8K6


© 2025 Innovators Can Laugh
Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • The Future of AI in Podcasting
    Dec 4 2024

    Send us a text

    Joe Tanarella is the founder of Podengine.ai - an AI search engine for podcasts. There are not that many good tools out there to do podcast research (I know because I've used all of them), but by far this is the most powerful one to use.

    In this conversation, we discuss how the platform enhances the podcast search experience, making it easier for marketers and agencies to find relevant shows.

    Other things we discuss:

    • The platform transcribes thousands of episodes daily for insights.
    • Search functionality is crucial for effective podcast outreach.
    • AI will enhance the guest booking process in the future.
    • Effective outreach requires understanding the podcast's content.
    • Filters help identify active podcasts for research.

    Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

    Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

    Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


    Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


    Check out our four most downloaded episodes:

    From Uber and BCG to building a telehealth for pets startup with Michael Fisher

    From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

    Revolutionizing Parent-Teacher Communication with Kinder...

    Más Menos
    16 m
  • Unlocking the Power of B2B Video with Anthony Leung
    Nov 27 2024

    Send us a text

    No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com

    In this conversation I sit down with Anthony Leung, founder of Mean Write Hook. I met Anthony earlier this year in London and he's full of enthusiasm and a boxing fan like me!

    Anthony shares insights on how businesses can effectively use video to connect with their audience and strategies for producing and distributing video content. We also discuss the significance of making clients comfortable

    Chapters

    00:00 Introduction and Background
    03:08 The Importance of Storytelling in B2B Video
    05:57 Creating Authentic Video Content
    09:12 The Process of Working with Clients
    12:00 Video Production and Distribution Strategies
    15:10 Comfort on Camera and Client Engagement
    17:57 The Meaning Behind Mean Right Hook
    21:05 Rapid Fire Questions and Personal Insights



    Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

    Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

    Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


    Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


    Check out our four most downloaded episodes:

    From Uber and BCG to building a telehealth for pets startup with Michael Fisher

    From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

    Revolutionizing Parent-Teacher Communication with Kinder...

    Más Menos
    21 m
  • Advocacy Strategies in B2B marketing with Robyn Hartley
    Nov 13 2024

    Send us a text

    No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com

    I sit down with Robyn Hartley, founder of Paper Kite Media, to discuss her passion for advocacy strategies in B2B marketing.

    Robyn shares her insights into navigating the buyer's journey, engaging both internal employees and external influencers, and creating effective advocacy programs that drive real results.

    We discuss the importance of selecting the right influencers, overcoming barriers to employee engagement, and setting realistic timelines for success.

    Whether you’re looking to build community engagement or measure advocacy ROI, this conversation offers a clear roadmap for making advocacy a cornerstone of your B2B marketing strategy.

    Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

    Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

    Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


    Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


    Check out our four most downloaded episodes:

    From Uber and BCG to building a telehealth for pets startup with Michael Fisher

    From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

    Revolutionizing Parent-Teacher Communication with Kinder...

    Más Menos
    25 m
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