Influence, New and Expanded

The Psychology of Persuasion

By: Robert B. Cialdini

Narrated by: Robert B. Cialdini

Length: 20 hrs and 43 mins

Publisher's summary

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised, adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.

You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini's Principles of Persuasion:

• Reciprocation
• Commitment and Consistency
• Social Proof
• Liking
• Authority
• Scarcity
• Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

©2021 Robert B. Cialdini (P)2021 HarperCollins Publishers

Not bothered by Narration because the content is so awesome!

Reading a lot of the reviews makes me sad and also it is quite peculiar that the reciprocity principle that he spoke about did not happen in this case. I feel obliged to give him 5 stars throughout because the contents of the book is so brilliant! With the ability to speed it up, I don’t see why anyone would have an issue with it being ‘slow’ at all.

If you’re smart you’ll love this one-of-a-kind book by a bonafide exprert

That title uses about 4-5 of the 7 “levers of influence. If you read this word, read this book.

Should have read this earlier in life...

Wish I had known and read this book way earlier in my life.... seriously provocative and influential.

An in depth view of influence

Enjoyed the in depth look at influence and the chapter summaries. I listened at 1.2x speed since the reader is a bit slow for my taste.

An absolute must read!

Great information given in an easy to understand manner. I have reread this several times and pick up more every time. Very enjoyable. I highly recommend this book.

Amazing book. Reads soooo slow

I listened to the book on 1.7x because he reads slowly. At the higher speed it was still easy to understand and enjoyable!

This is a great book

The information in this book is unreal it makes so much sense and makes you look at a lot of situations in a whole different aspect awesome awesome awesome book

The most important book you can read

This book is a must read book for anyone. It does not matter your field of specialization

Insightful, engaging, and captivating throughout

The author takes us on long but well planned, interesting, and insightful journey through our instinct-based decision making process, identifying "levers of influence", and how to avoid unintentional reflex activation.

Great Book and Information

The information in this book is really fascinating! It’s incredible to see things differently that others have done or even things I have done without realizing why I was doing it. The narration is a little slow but I found putting the audio on 1.3x speed helped tremendously. Overall would definitely recommend to others.