Marketing strategy SOSTAC model provides a structure and blueprint to support and guide organisations to achieve objectives and meet strategic imperatives. Key elements discussed include using SWOT analysis to capture information from a Situation analysis, setting Objectives using the SMART format, using the TOWS matrix to establish a Strategy. The operational part of the planning model is covered using Tactics (plans and programmes), Action (orchestration and timing) and Control (KPIs from objectives and ROI).

In this podcast, Rasmus and Andrew discuss Blockchain's relevance to Pharma, including real-life applications like Mediledger's use of Ethereum for drug return management. They cover the benefits of drug track and trace, an important topic to the industry. Show notes reference the FDA and EU's interest in Blockchain adoption. Listeners will learn about the benefits of drug track and trace and more detailed show notes are available on the group website together with a transcript download.

Join Andrew and Rasmus in episode 4 as they discuss the basics of Blockchain, including its history, capabilities, and importance for the future. They cover topics such as the power of Blockchain, how it's used, and the level of trust required. They also touch on recent developments, atomic swaps and more. Visit www.zurichnetworkinggroup.com for show notes, a transcript copy and Rasmus's contact information. Subscribe to learn more about Blockchain, other business topics and to hear about local Zurich businesses.