IN CLEAR FOCUS: Henry J. DeVries, author of "Persuade with a Story" explains why traditional business storytelling is broken. He reveals why your brand should act as the mentor, not the hero, while your client battles their "nemesis" problem. Discover the eight meta-story archetypes hardwired into the human brain to attract high-paying clients. Plus, learn how to build authority, close more deals, and drive lead generation by mastering the ultimate sales strategy: marketing with a book.

IN CLEAR FOCUS: Jackson Wightman, "Minister of Propaganda" at Proper Propaganda, explores the evolving landscape of tech PR. As AI and Large Language Models like ChatGPT replace traditional search, Jackson explains why performance marketing alone falls short. Discover how to optimize for Generative Engine Optimization (GEO), the rising importance of niche forums over tier-one media, and why brand building is critical for new market entry. Master the new rules of AI-driven reputation management.

IN CLEAR FOCUS: Gilad Bechar, founder and CEO of Moburst, explains why treating mobile as an afterthought costs brands growth. He discusses the shift to a mobile-first strategy, detailing how App Store Optimization outpaces traditional mobile marketing tactics. Gilad also explains why organic users retain at higher rates, how startups serve as testing labs for enterprise brands, and the ways AI is revolutionizing all marketing workflows from initial briefs to final reporting.