IN CLEAR FOCUS: Our guest this week is strategy consultant Kyle Austin Young, who discusses his new book, "Success is a Numbers Game." Kyle explains Probability Hacking: a framework to systematically de-risk goals. We also explore Kyle's 'Success Diagram,' discuss why "Bic For Her" pens failed, and hear how to use keyword research to validate market needs. Learn how to identify potential bad outcomes and tilt the odds in your favor, whether you're launching a product or training for a marathon.

IN CLEAR FOCUS: Jon-Stephen Stansel, the author of the Bigeye Book Club selection, "The 10 Principles of Social Media Marketing," explains why human judgment remains essential: "AI can do a lot, but it doesn't have taste." Jon also discusses timeless principles for effective social media, drawn from his work on franchises such as "The Lord of the Rings." Learn why social media is not a one-person job, how to create a consistent brand voice, and why there's no such thing as a boring brand.

IN CLEAR FOCUS: Forget chasing big-name podcasts. This week's guest, publicist Christina Lenkowski, reveals why the real money is in guesting on niche shows packed with your ideal audience. She explains how to use podcast guesting as powerful earned media to be someone prospects "know, like, and trust." Learn the secrets to a successful pitch, the importance of service over self-promotion, how to avoid common mistakes, and why this strategy is a long-game for generating warm, qualified leads.