IN CLEAR FOCUS: Innovation expert Paul Sloane returns to discuss his new book, "The Art of Unexpected Solutions." He explains why our obsession with certainty stifles creativity and how embracing serendipity sparks breakthroughs. Learn how to use lateral thinking to challenge assumptions, leverage "topical mischief" for PR wins, and identify outlier customers. Discover practical ways to break out of routine, experiment fearlessly, and even harness AI to generate truly unexpected ideas.

IN CLEAR FOCUS: John Gumas, President of Commit Agency, and originator of Challenger Brand Marketing® explains how under-resourced companies can out-strategize industry giants. He reveals why guessing is the most dangerous mistake challenger brands make. Learn how the Discovery process can triangulate customers, stakeholders, and competitors to uncover the real reasons people buy. Hear a travel insurance success story, stop relying on assumptions, and build winning campaigns based on data.

IN CLEAR FOCUS: Marketing strategist and consultant Rich M. Smith explains why many CEOs secretly distrust marketing and how to fix it. He reveals how applying behavioral science can decode consumer decisions and overcome executive cognitive biases like confirmation bias. Learn why startups face a traction problem, how to translate marketing metrics into "CEO-speak," and how a systematic approach to experimentation can turn your marketing strategy into a trusted engine for true business growth.