If your patient acquisition strategy depends on last-click performance, you're missing the system that actually drives demand.

In this episode of Ignite, Lauren Leone, Cardinal's Chief Growth Officer, sits down with Lisa Fisher, Associate Media Director, Paid Social & Programmatic Lead, to break down why programmatic should be treated as always-on infrastructure, not a short-term campaign. They share how healthcare marketers can use programmatic to build demand, improve performance across channels, and drive measurable growth over time. This shift is critical as competition increases and traditional channels hit saturation.

You will learn:

• Why small programmatic budgets fail and what to do instead

• How programmatic increases branded search and organic performance

• The right way to measure impact beyond last-click attribution

• How to build full-funnel patient journeys with video and CTV

If you want a more scalable and predictable patient acquisition strategy, this is the episode to queue up next.

RELATED RESOURCES

Connect with Lauren- https://www.linkedin.com/in/laurenthomasdigital/

Connect with Lisa- https://www.linkedin.com/in/lisaruthfisher/

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/

When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/

Healthcare marketing is entering a new phase where AI, data, and trust are redefining what actually drives patient acquisition.

In this continuation of our 200th episode, we take the conversation further as Lauren Leone, Cardinal's Chief Growth Officer, sits down with our media, analytics, and creative experts who are in the trenches every day. They break down how AI, data, and platform shifts are redefining what actually drives patient acquisition and where most teams are falling behind.

You'll learn:

• Why first-party data and real patient outcomes now drive visibility and trust

• How AI is accelerating insights and changing how teams act on data

• What's actually improving paid media performance today

• Why creative and full-funnel strategy matter more than targeting

As we continue celebrating our 200th episode, this conversation brings the real-world perspective on the trends shaping what's next in healthcare growth.

RELATED RESOURCES

2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/

The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/

Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/

Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

Search alone is no longer enough to keep driving patient acquisition in healthcare today.

In this special episode celebrating the 200th episode of Ignite, Lauren Leone, Cardinal's Chief Growth Officer, and Rich Briddock, Chief Strategy Officer, break down the biggest shifts changing how healthcare organizations drive growth today. From tougher attribution and rising media costs to full-funnel strategy and smarter creative, this conversation shows why healthcare marketers need a more modern approach to stay competitive and prove impact.

You will learn:

• Why search-only strategies are hitting a ceiling

• How better measurement leads to better growth decisions

• What a stronger full-funnel media mix looks like today

• Why creative strategy matters more as platforms automate

If you're trying to drive patient growth in a more competitive, more complex digital landscape, this is the episode to listen up next.

RELATED RESOURCES

Connect with Lauren- https://www.linkedin.com/in/laurenthomasdigital/

Connect with Rich - https://www.linkedin.com/in/richard-briddock-01426682/

2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/

The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/

When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/