I Love Marketing  By  cover art

I Love Marketing

By: Joe Polish and Dean Jackson
  • Summary

  • I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity delivered every Monday to help jump start your week!
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Episodes
  • From Vision to Reality: Building Your Dream Team with a COO with Cameron Herold and Joe Polish - I Love Marketing Episode #463
    Jan 30 2024

    Step into the dynamic world of COO's with Cameron Herold. As he unravels the intricacies of effective leadership, covering key aspects like titles, compensation, and building successful partnerships with CEOs.

    If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

    Here’s a glance at what you’ll learn from Cameron in this episode:

    • The diverse positions falling under "second in command," harmonizing them with the entrepreneur's vision
    • The signs signaling the need for a COO and how to proactively hire, addressing the entrepreneurial training gap
    • The importance of aligning titles, roles, and compensation for executive success
    • How a skilled COO can transform your business vision into reality
    • Identifying  the right candidate and the importance of successfully onboarding a COO
    • Understanding the diverse roles and contributions of different COO archetypes
    • Seamless Integration - how to bring a COO into your company with minimal disruption and preempting common challenges
    • Proactive strategies to sidestep common issues and build a harmonious executive partnership
    • Recognizing the natural life cycle with respect, and investing in continuous learning and coping mechanisms
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    53 mins
  • How To Survive A Recession: Proven Strategies to Find, Convert and Keep Clients In The Toughest of Times with Draye Redfern - I Love Marketing Episode #462
    Jan 24 2024

    The power of hyper-personalizing your marketing in a way that works in good and bad times.

    If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

    Here’s a glance at what you’ll learn from Draye Redfern in this episode:

    • How to plan and operate your business so you make it through the ups and downs of a recession
    • The best way to secure your business financially and predictably before times get tough
    • Questions you should ask yourself to protect your downside AND what you should do going forward
    • How your marketing needs to change during a recession to attract and convert prospects
    • Draye shows you how to mitigate the downside and optimize the upside during a recession"
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    19 mins
  • Models That Matter: Simplify Sales, Conquer Complexity, and Delivery Value with Simon Bowen and Joe Polish - I Love Marketing Episode #461
    Oct 27 2023

    Simon simplifies sales, reveals the secrets to connecting with Customers, and explores the power of visual models and effective communication.

    If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

    Here’s a glance at what you’ll learn from Simon Bowen and Joe Polish in this episode:

    • 3 element of your company's Genius and how it can impact your bottom line
    • How to connect with your customers at a profound level to drive more sales
    • The secret to selling more with visual models and unique communications
    • What people are REALLY buying from you (PLUS: Three things they WANT most)
    • Simon talks about how he communicates complex ideas simply and effectively
    • The consequences of a product or service that doesn't work (and how to fix it)
    • Why context is key when it comes to sales conversations and getting results
    • What the #1 responsibility and focus of any successful business ought to be
    • The limitations (and possibilities) to build human relationships with AI
    • Taking any sales conversation from shallow to deep with the “Iceberg Model.”
    • Genius-Level strategies for marketing, selling, and framing almost anything
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    1 hr and 31 mins

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