How to Launch a Brand

Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity

By: Fabian Geyrhalter

Narrated by: Chris Brinkley

Length: 2 hrs and 29 mins

Publisher's summary

This audiobook will guide you through the steps necessary to build a brand from the ground up:

• Step One (Chapter One): Create a brand platform
• Step Two (Chapter Two): Devise a brand name
• Step Three (Chapter Three): Design your brand's identity
• Step Four (Chapter Four): Craft your brand atmosphere touch points

Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates?

The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This audiobook will teach you how to launch your brand by design.

I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.

©2016 Fabian Geyrhalter (P)2016 Fabian Geyrhalter

Helpful info

The book is short but there a lot of good ideas to point you in the right direction.

Get ready to be catapulted!

I have greatly benefited from this listen. Not only have I been equipped to better structure my business and personal brands but I'm also equipped to edify my clients and colleagues in the development of their businesses.

Good Book

A good reader, of a book with sensible informations -though for some reason after reading it I can't recall much of it. I dunno what that's about.

Former client raving about Fabian’s method

Having successfully developed branding for two brands with Fabian and his team, I can attest to the invaluable information provided in this book.

Dated But Still Useful

So I got the book a few months back. This review is a result of my third listening because of a project I'm working on.

Fabian provides some practical advice on things needed to build a brand. He breaks down the reasoning behind things like not putting a logo in a email signature.

There are two issues I have with the book. 1 it sounds more geared toward a startup with investment money. It doesn't seems to be something a business starting at zero can use because of the potential cost.

The second thing, every time I heard him mention office, lobby space, brand environment. It was a constant remind of what the world was like precovid. I would say about 20% of the book is dated in that manner. Another example is when he talks about having business cards.

It's really mind blowing how much things have changed from when the book was published to now.

I still say it worth the read. You just have to pick what applicable to you situation today.

Amazing! Listening to it is seriously not enough.

I loved the book so much that I had to buy a print copy as well. A great approach to brand strategy and relevant real-life examples.

Short and sweet

I recommend this book to anyone and wants to learn more about branding. I like the fact that it covers the entire spectrum of a branding include the logo and brand identity. I found the book to be inspirational and came up with a new brand the next day. So while I think it's way too short it's still was worth the purchase price.

Great Content, Fast Talker

Audio speaks very fast making it tough to digest for educational purposes. the content of the book can make a or break businesses

Worth it

Valid information to assist someone building a brand. Worth the listen without question. You won't be wasting your time.