How to Create a Franchise Development Powerhouse with John Phillips, Chief Global Business Partnership Officer, The Habit Burger Grill
- Feb 1 2022
- Length: 25 mins
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"You've got to have a mindset that you're going to be bringing in real partners. Those who will be spending their capital, blood, and sweat to help create the brand, continue the brand legacy, and hopefully, create opportunities for others to succeed in the business.
The organization itself has got to have a mindset that's not just EBITDA-based, but it's also franchise-based, where you're growing the brand with other people and other people's money in a partnership. As part of that mindset, you've got to have the foundation right, and you've got to have the infrastructure set up to be able to do that. That's constantly morphing for us; how better to support our franchise partners and thinking forward now as we have a larger percentage of the restaurants that will be franchised, how we will better support them.
We've done a few things that we've moved along on the infrastructure piece. Having that foundation throughout, even how do we make our IT systems more franchise-friendly or make them accessible to our franchisees to ensure they can share our IT and POS system's robust nature, is a big part of it.
Of course, operations is always front and foremost for us. The operational management partners that are out there helping us and helping our franchisees be better operators, they all come from within."
– John Phillips, Chief Global Business Partnership Officer, The Habit Burger Grill