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Publisher's Summary

The characteristics that enable a company to grow revenues by at least 5 percent year after year.

This article was first published in the January/February 2011 double issue of Harvard Business Review.

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©2012 by the President and Fellows of Harvard College, All Rights Reserved (P)2012 Audible Inc.

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  • Amazon Customer
  • 08-14-17

Great

Very informative, enjoyable and educational. Really has the info to give you the edge in business analysis.

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  • Santiago
  • 04-06-17

Great concise content for free.

Big caveat: Tracking revenue instead of profit, cashflow, etc, can be misleading. Acquisitions in particular are an obvious strategy to increase revenue, but can, depending on the financing, dilute the shareholders, choke cashflow with increased debt, etc. Of course it can be done well, but I would like to hear this discussed or mentioned at least. But in 20 mins and for free, this is amazing! Thanks Harvard!