How To Build A Disruptive Political Business – Michael Beach (Cross Screen Media)
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How To Build A Disruptive Political Business – Michael Beach (Cross Screen Media)
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Our guest today is Michael Beach, CEO of Cross Screen Media, a leading CTV activation managed service for marketers and agencies. Before starting Cross Screen he was one of the co-founders of Targeted Victory and he had an extensive political career in the field prior to that. In our conversation we dig into the nuts and bolts of building a business on the cutting edge of political technology.
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