• How Not to Close Your Business the Day After the Opening

  • A Nine-Step Guide to Create a Successful Business Plan for Ho.Re.Ca
  • By: Erika Perna
  • Narrated by: Lisa Grieves
  • Length: 1 hr and 6 mins
  • 5.0 out of 5 stars (1 rating)

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How Not to Close Your Business the Day After the Opening

By: Erika Perna
Narrated by: Lisa Grieves
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Publisher's Summary

Do you want to push your business to success? 

If you are hoping to gain a better understanding of the research before opening a successful business, this is the audiobook for you! We are hoping to guide you and your new idea as you work hard in running a successful business in your community. Whether it is a restaurant or hotel, it is important that you spend time planning your business model before your operational plan can go into effect. 

This audiobook will: 

• Allow you to ask the right questions about your business idea to see if it will be profitable

• Guide you on how to write a mission statement

• Teach you how to conduct a market analysis

• Teach you how to use a market analysis to target the demographic you wish to capture

• Teach you how to use an effective marketing plan to reach your audience

• What types of marketing can be used

• What factors to look for when searching for a location

• What questions to ask about a location’s parking, visibility, and access to your market audience

• Teach you how to important social media is in today’s marketing plans

• Creating a detailed operating plan, so your expenses are broken down

• Teach you to evaluate your routine expenses to see if money is being spent in the right places or expenses can be trimmed

• Teach you to create a financial projection in the beginning stages of your business

• Teach you to compare financial projections at the end of the fiscal year

• Analyze financial data for a more profitable fiscal year

And more!

©2018 Erika Perna (P)2019 Erika Perna

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