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How I Built This with Guy Raz

How I Built This with Guy Raz

De: Guy Raz | Wondery
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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now.

Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.

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Episodios
  • Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

    Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
    Oct 27 2025
    A century ago, Jeff Braverman’s grandfather opened a peanut shop in Newark, New Jersey. By the early 2000s, the family business was doing $1M in sales and struggling to stay afloat. Jeff had a high-paying job in finance, but walked away from it to reinvent the business. His strategy? The internet. Something his dad and uncle knew nothing about.What happened next is wild: an AdWords experiment that blew the doors off the budding online business; a slip on national TV where Rachael Ray accidentally renamed the company; 40,000 pounds of protest peanuts that crashed servers and landed them in the New York Times; a hilariously polarizing rap jingle; and a COVID surge that tested leadership—and humanity—every single day.This is the blueprint for transforming a dusty, low-margin business into a profitable, $100M+ direct-to-consumer brand—while keeping it family-owned. It’s also a masterclass in earning trust, making risky bets, and scaling without losing your soul.You’ll learn:The mechanics of a paid-search playbook that 10x’d orders overnightHow to win over skeptical family members (and when to demand the keys to the store)The exploding-deal etiquette of buying a premium domainHow an improvised rap-jingle can be stickier than a professional ad How Nuts.com built a robust B2B business alongside DTCCrisis leadership lessons from the COVID floor When and how a leader should hire their replacementTimestamps:00:07:08 — Cash registers, code words, and a Newark childhood inside the peanut shop00:13:42 — The “build a website” pitch at a Jersey diner 00:29:40 — December 4, 2003: from 3 orders/day to 30 00:31:19 — Dad panics –”shut it off!”– Jeff doubles down on demand and ops00:35:26 — Losing the storefront to a hockey arena—and going all-in online00:42:29 — Jericho fans send 40,000 lbs of peanuts to CBS: press, links, and leverage00:48:38 — Rachael Ray calls them “Nuts.com” by accident… and the $700k domain deal that followed01:00:51 — The notorious Nuts.com rap jingle: how an earworm took hold01:03:11 — Offices, microbreweries, and building a sticky B2B engine01:05:08 — COVID hits: 70% call-outs, factory safety, and leading from the floor01:10:18 — Handing the reins to a new CEO: leaning into strengths, not egoThis episode was produced by Sam Paulson with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Olivia Rockman. Our engineers were Patrick Murray and Jimmy Keeley.Follow How I Built This:Instagram → @howibuiltthisX → @HowIBuiltThisFacebook → How I Built ThisFollow Guy Raz:Instagram → @guy.razYoutube → guy_razX → @guyrazSubstack → guyraz.substack.comWebsite → guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    1 h y 12 m
  • Advice Line with John Zimmer of Lyft

    Advice Line with John Zimmer of Lyft
    Oct 23 2025

    Lyft co-founder John Zimmer joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, John talks about his recent decision to step away from the company he founded in 2012.


    First, Alan from England asks about the best strategy for expanding his patented shower innovation to the U.S. Then, Teri from California looks for advice on raising money because her weighted “rucking” vest for women keeps selling out. And finally, Kobi from New York wants to know how to prioritize work-life balance while growing his craft chocolate company.


    Thank you to the founders of ShowerSpaah, RUKSTR, and slowcocoa for being a part of our show.


    If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.


    And be sure to listen to Lyft’s founding story as told by John on the show in 2017.


    This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was James Willetts.


    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    51 m
  • Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

    Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name
    Oct 20 2025
    What happens when a charismatic home renovator marries a budding design whiz? You get the billion-dollar powerhouse that is Chip and Joanna Gaines.The Gaines’ TV show Fixer Upper became a cultural obsession, turning shiplap and farmhouse sinks into a lifestyle movement that swept America.When they walked away from that show at peak popularity, everyone thought they were crazy. Instead, they turned their business Magnolia into a thriving lifestyle brand, which includes a network, retail, restaurants, books, and a magazine. The Silos, their Waco headquarters, became an unlikely tourist destination, drawing millions.Chip and Joanna proved that faith, small-town values and authentic storytelling could compete with coastal glitz. And they did it all while raising five kids. You’ll learn:What Chip and Joanna saw in each other—as business and life partners.How a miserable semester in New York sparked the idea for Joanna’s first store.How the Gaines’ almost went bankrupt after the 2008 housing crash—and refused to quit. Why walking away from their TV show turned out to be a brilliant move.Why faith is as important as luck.Why betting on your hometown can be a superpower.Time Stamps:3:30 Chip’s failed dream of becoming a pro baseball player—and the unexpected path that followed.8:20 How running a laundry in college taught Chip the economics of entrepreneurship.14:35 Joanna’s Korean-American childhood, identity struggles, and how a toxic newsroom internship changed the course of her life.24:10 The day Chip walked into her dad’s tire shop—and never left.35:10 How Joanna’s first $25 “sale” encouraged her to open the first Magnolia store.45:15 The housing crash that nearly ended their renovation business—and how they scraped their way back.55:15 The moment HGTV called—and why Chip thought it was a scam.1:09:10 How saying “no” to Fixer Upper opened the door to owning their own network—and their future. 1:13:09 The cultural backlash and the lessons that came with becoming America’s most famous fixer-uppers.This episode was produced by Katherine Sypher with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Chris Maccini. Our engineers were Patrick Murray and Kwesi Lee.Follow How I Built This:Instagram → @howibuiltthisX → @HowIBuiltThisFacebook → How I Built ThisFollow Guy Raz:Instagram → @guy.razYoutube → guy_razX → @guyrazSubstack → guyraz.substack.comWebsite → guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    1 h y 34 m

Featured Article: The best motivational podcasts to listen to right now


Whether you're going through a breakup or a rough transition or looking to improve your health, change your habits, or jumpstart a new career, these podcasts can give you the boost you need. This list of the very best motivational podcasts covers a range of self-improvement topics, from mindfulness and spirituality to fitness and personal growth. Get ready to be inspired, turn over a new leaf, and live your best life!

Featured Article The best motivational podcasts to listen to right now
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I loved this as it educated me on what the media chose not to inform me of! Also for me put to rest the American government did it conspiracy theory crap"
Impressed when I can be taught things I felt I knew a great deal about from all the coverage I trusted (no longer have ANY TRUST IN ANY NEWS ).
I HIGHLY RECOMMEND THIS BOOK !!!!

THE TRUTH THE WHOLE TRUTH AND NOTHING BUT...

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I absolutely loved every second of this story. The passion and amazing work ethic that she has is the reason why she has all these amazing breakthroughs in her life? I cannot recommend you listen to this story enough. I downloaded it to my phone because I'm going to listen to it again right now. Thank you for taking the time to interview this great woman, and thank you so much Christina for sharing your story. It's beyond inspiring!

I absolutely loved this Story

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an episode much awaited. the man behind machine revealing the creation and sustenance of audible, a product we love ♥

awesome

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Love listening to these stories of entrepreneurs. The struggles before the success that we don't see!

I can't get enough!

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I've been listening to Guy for the past couple of years, now. Although I fall off at times. I'm ahead happy to come back and find the new interviews that he and the NPR team has put together. The podcast enlightens my inner entrepreneur and fills me with inspiration.

most sad when I'm done with the newest episodes

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The perfect podcast for every inventor, self-starter, and visionary. It’s isolating when you see things others don’t, that are practical and useful. But it’s a whole hecka of a lot more difficult getting it done than people think. Doubly so for the “easy” gadgets. Thank you Guy!

Ingenious

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This is one of my favorite podcasts. I highly recommend it to any entrepreneur who is seeking insight and encouragement through the stories of others. Guy does a fantastic job interviewing the guests and I always learn something new and useful.

Highly Recommend

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Inspiring and really interesting! I enjoyed hearing this interview about the funding and founding of Beta.

Fascinating !

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really unique ... his tear memory moments were powerful and translated directly to the listener. yes, I was one, but I am sure only one. this guy is real and smart

GREAT ... inspirational

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having shared a similar journey it was great to hear validation from a team who followed their bliss and exited well

great: inspiring and insightful

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