How Brands Grow

What Marketers Don't Know

By: Byron Sharp

Narrated by: Daniel May

Length: 6 hrs and 34 mins

Publisher's summary

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Download the accompanying reference guide.

©2010 Byron Sharp (P)2014 Audible Inc.

Excellent data driven look on brand marketing

No doom and gloom here (as mentioned by another reviewer). Just great insight with an alternative view of brand marketing and a healthy touch of humor. Just watch Bryon's summary TEDx video if you need a quick summary.

I look forward to reading part 2.

A Must “Listen” for Marketers

I️ just re-listened to this book. I️t is even better the second time. This should be mandatory reading for anyone who is in marketing or sales.

Not your usual book on branding and positioning

A very contrarian approach to many commonly held views. Not ideal as an audio book, because it refers to a lot of charts and graphs, but the content is great.

Roman
Splento.com

Revolutionary

It will turn inside out your mind regarding sales and marketing. It’s all about truths of science.

Performance was Robotic

the performance kind of ruined this book for me. There Re a lot of interesting insights but I couldn't grasp them because I was being put to sleep by the reader.

Great book, but average audio

Too much references to other books which sounds weird in audiobook and disrupt the story

Something you read for work not for fun

The book’s target audience is indeed rather marketing managers or academics rather than the general public. In that sense the book is not fun but very focused on discussing research papers. [dropped out of the book after an hour or so].

Great content - robotic speaker

Would you say that listening to this book was time well-spent? Why or why not?

I found the content to be really interesting and thought provoking. Really made me rethink my approach to my business.

What did you like best about this story?

Confirmation that advertisers need to talk to all customers: loyals, switchers, competitive loyals and even non-category users!

Would you be willing to try another one of Daniel May’s performances?

No - his reading was awful. Actually sounded like a machine-voiced performance. The author should have done this - I saw his Ted talk and his voice was just fine.

If this book were a movie would you go see it?

N/A

Any additional comments?

Better packaging of the downloadable PDF when buying the book would have been smart. I had to hunt for it after I had already begun listening to the book.

Good read with some outdated aspects

Great concepts worth revisiting how Marketing and Market Research are used.
One major flaw is distinguishing what it takes to build a brand in a new or non-existing category.

Lots of numbers dificult to follow

Lots of numbers dificult to follow. Most valuable information is at the end. i wish it was the whole book.