Lauren Barker is the CEO and Co-founder of Uresta, the first self-managed, FDA-cleared bladder support device for stress urinary incontinence. With nearly a decade in finance before joining Uresta, Lauren brought the analytical skills to identify a massive market gap and the vision to build a solution that prioritizes women's quality of life over symptom management.

She personally reads every customer review, using those insights to shape product development and build Uresta's highly engaged community. Under her leadership, Uresta has become an eight-figure business serving over 30,000 women.

What is Uresta? Uresta is revolutionizing bladder control with the first self-managed bladder support designed specifically for modern women, with no prescription or doctor visits required. Unlike traditional solutions, Uresta addresses leaks at their source, providing immediate all-day protection during physical activities like exercise, laughing, sneezing, and coughing.

With 97% effectiveness and 90% continued use after 12 months, Uresta restores confidence, spontaneity, and dignity to millions of women.

In This Conversation We Discuss:

• [00:00] Intro
• [00:35] Addressing a gap in women's health
• [02:19] Leaving a career to chase an idea
• [06:28] Callouts
• [06:38] Finding success as an operator
• [08:40] Sponsor: Klaviyo
• [10:47] Validating a market before scaling up
• [14:50] Sponsor: Intelligems
• [17:05] Building early trust through creators
• [19:45] Sponsor: Electric Eye
• [20:54] Setting realistic budgets for paid ads
• [22:04] Using social proof for different markets
• [24:52] Marketing a product people deny

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Bladder support for women https://uresta.com/
• Follow Lauren Barker https://www.linkedin.com/in/lauren-barker/
• Follow Uresta https://www.instagram.com/myuresta/?g=5
• Get your free demo https://www.klaviyo.com/honest
• Book a demo today at https://www.intelligems.io/
• Schedule an intro call with one of our experts https://electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Alissa Miky is a Japanese entrepreneur and the founder of OoMee, the first seaweed-based beverage in the U.S. She’s the youngest woman ever recognized on Forbes Japan’s Top 100 list. After running a successful flower business, Alissa created the viral seaweed candy company Misaky.Tokyo, and later launched Aqua Theon, a seaweed tech company.

In spring 2025, Alissa turned her proprietary Seabiotics™ technology into the star ingredient for OoMee -- the functional beverage bringing the wellness benefits of agar-agar to America's beverage aisle.

In This Conversation We Discuss:

• [00:00] Intro
• [01:58] Pioneering a niche in an untapped market
• [03:43] Using cultural roots to drive innovation
• [06:51] Sponsor: Klaviyo
• [08:52] Sizing up categories before committing
• [10:57] Callouts
• [11:07] Using competitor research as winning edge
• [14:25] Sponsor: Intelligems
• [16:23] Letting the product do the talking
• [19:44] Knowing when to launch and building
• [21:51] Sponsor: Electric Eye
• [23:00] Using intellectual property for passive income
• [25:43] Turning disadvantages into entrepreneurial fuel

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Marine plant-based company https://aquatheon.com/en
• Marine-powered functional beverage https://oomee.life/
• Follow Alissa Miky https://www.linkedin.com/in/alissa-miky-21a8673b
• Migrate and grow more https://www.klaviyo.com/honest
• Book a demo today at https://www.intelligems.io/
• Schedule an intro call with one of our experts https://electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Tamara is the Founder & CEO of Bark Bistro Company, creator of Buddy Budder—a line of 100% natural peanut butters made for dogs. What began in her kitchen has grown into a nationally distributed brand available DTC, Ecommerce, independent retailers, and now expanding into mass and grocery channels. She is passionate about blending innovation and creativity, brand design, and business strategy to make products that bring joy and health to pets while scaling into new retail channels.

In This Conversation We Discuss:

• [00:00] Intro
• [01:37] Discovering ecommerce as the growth engine
• [05:38] Solving a personal problem to spark a product
• [07:18] Sponsor: Klaviyo
• [09:24] Leading a category by entering early
• [10:29] Choosing Ecommerce to accelerate growth
• [12:10] Callouts
• [12:20] Bootstrapping growth with early revenue
• [13:57] Sponsor: Intelligems
• [15:56] Validating demand through review data
• [18:02] Listening to customers to improve goods
• [22:03] Engaging customers to co-create the brand
• [23:47] Sponsor: Electric Eye
• [24:55] Learning while building the business
• [26:28] Accepting mistakes as part of the journey

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Healthy and natural peanut butter dog treats barkbistro.com/
• Follow Tamara Coleman linkedin.com/in/tamara-coleman-07578a23/
• Get your free demo klaviyo.com/honest
• Book a demo today at intelligems.io/
• Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!