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Hit Makers
- The Science of Popularity in an Age of Distraction
- Narrated by: Derek Thompson
- Length: 11 hrs and 34 mins
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Publisher's summary
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters but rather their friends, followers, and imitators - the audience of your audience.
In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste", and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold yet sneakily recognizable.
All businesses, artists, and people looking to promote themselves and their work want to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the 21st century - people's attention.
From the dawn of impressionist art to the future of Facebook, from Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.
In Hit Makers, Derek Thompson investigates:
- The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses
- Why Facebook is the world's most important modern newspaper
- How advertising critics predicted Donald Trump
- The fifth grader who accidentally launched "Rock Around the Clock", the biggest hit in rock and roll history
- How Barack Obama and his speechwriters think of themselves as songwriters
- How Disney conquered the world - but the future of hits belongs to savvy amateurs and individuals
- The French collector who accidentally created the Impressionist canon
- Quantitative evidence that the biggest music hits aren't always the best
- Why almost all Hollywood blockbusters are sequels, reboots, and adaptations
- Why one year - 1991 - is responsible for the way pop music sounds today
- Why another year - 1932 - created the business model of film
Critic reviews
"Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." (Adam Grant, Wharton professor and New York Times best-selling author of Originals and Give and Take)
“While giving Lady Luck her due, Thompson studiously examines the myriad factors that make the things we buy, like and follow so irresistible: whether Facebook, TV shows such as Seinfeld, Bumble (the app, not the insect), even favorite lullabies. In Hit Makers, his first book, Thompson tackles this mystery with solid research, ready wit and catchy aphorisms...a wonderful book.” (USA Today)
“Hit Makers is thoughtful and thorough, a compelling book...a terrific look at what makes a hit, from the Mona Lisa to Donald Trump.” (Vox)
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With Amusement for All
- A History of American Popular Culture since 1830
- By: LeRoy Ashby
- Narrated by: Kevin Pierce
- Length: 33 hrs and 40 mins
- Unabridged
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With Amusement for All is the first comprehensive history of two centuries of mass entertainment in the United States, covering everything from the penny press to Playboy, the NBA to NASCAR, big band to hip hop, and other topics including film, comics, television, sports, and music. Paying careful attention to matters of race, gender, class, economics, and politics, LeRoy Ashby emphasizes the complex ways in which popular culture simultaneously reflects and transforms American culture.
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So Much Fun!
- By Paul on 11-28-13
By: LeRoy Ashby
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The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- By: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrated by: Timothy Danko
- Length: 10 hrs and 50 mins
- Unabridged
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First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
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Boorstin’s deep Conservative mindset reaches through every example in this book.
- By Christine on 10-12-20
By: Daniel J. Boorstin, and others
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Smarter Than You Think
- How Technology Is Changing Our Minds for the Better
- By: Clive Thompson
- Narrated by: Jeff Cummings
- Length: 10 hrs and 41 mins
- Unabridged
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In Smarter Than You Think, Thompson documents how every technological innovation - from the printing press to the telegraph - has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But as in the past, we adapt, learning to use the new and retaining what’s good of the old.
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Title should be Getting Smarter Through Technology
- By A. Yoshida on 03-10-17
By: Clive Thompson
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Pure Invention
- How Japan's Pop Culture Conquered the World
- By: Matt Alt
- Narrated by: Matt Alt
- Length: 11 hrs and 49 mins
- Unabridged
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Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.
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great book ruined by ending
- By Grant Holder on 06-07-22
By: Matt Alt
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Superman
- The High-Flying History of America's Most Enduring Hero
- By: Larry Tye
- Narrated by: Scott Brick
- Length: 13 hrs and 14 mins
- Unabridged
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From two-fisted crimebuster to über-patriot, social crusader to spiritual savior, Superman—perhaps like no other mythical character before or since—has evolved in a way that offers a Rorschach test of his times and our aspirations. In this deftly realized appreciation, Larry Tye reveals a portrait of America over seventy years through the lens of that otherworldly hero who continues to embody our best selves.
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This Superman soars
- By tru britty on 07-13-15
By: Larry Tye
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1959
- The Year Everything Changed
- By: Fred Kaplan
- Narrated by: Joe Barrett
- Length: 10 hrs and 20 mins
- Unabridged
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Acclaimed national security columnist and noted cultural critic Fred Kaplan looks past the 1960s to the year that really changed AmericaWhile conventional accounts focus on the 60s as the era of pivotal change that swept the nation, Fred Kaplan argues that it was 1959 that ushered in the wave of tremendous cultural, political, and scientific shifts that would play out in the decades that followed.
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Facinating look at a neglected moment in history
- By James on 05-25-11
By: Fred Kaplan
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How to Write Short
- Word Craft for Fast Times
- By: Roy Peter Clark
- Narrated by: Roy Peter Clark
- Length: 5 hrs and 20 mins
- Unabridged
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In How to Write Short , Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed - from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services.
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Ironically long
- By Amazon Customer on 03-14-16
By: Roy Peter Clark
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The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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We Were Feminists Once
- From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
- By: Andi Zeisler
- Narrated by: Joell A. Jacob
- Length: 10 hrs and 24 mins
- Unabridged
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Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".
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Fantastic book despite shoddy narration
- By Seth H. Wilson on 05-19-16
By: Andi Zeisler
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The Simpsons
- An Uncensored, Unauthorized History
- By: John Ortved
- Narrated by: John Allen Nelson, Justine Eyre
- Length: 11 hrs and 26 mins
- Unabridged
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John Ortved's oral history is the first-ever look behind the scenes at the creation and day-to-day running of the television phenomenon known as The Simpsons, as told by many of the people who produce it.
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Great Content, Awful Reading
- By JH Easton on 03-13-11
By: John Ortved
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
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Street Gang
- The Complete History of Sesame Street
- By: Michael Davis
- Narrated by: Caroll Spinney
- Length: 8 hrs and 21 mins
- Abridged
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When the first episode aired on Nov. 10, 1969, Sesame Street revolutionized the way education was presented to children on television. It has since become the longest-running children's show in history, and today reaches 8 million pre-schoolers on 350 PBS stations and airs in 120 countries. Street Gang is the compelling and often comical story of the creation and history of this media masterpiece and pop culture landmark.
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An important subject, but hardly gripping
- By Scott T. Hards on 09-24-10
By: Michael Davis
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Slugfest
- Inside the Epic, 50-Year Battle Between Marvel and DC
- By: Reed Tucker
- Narrated by: Will Collyer
- Length: 10 hrs and 43 mins
- Unabridged
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The first in-depth, behind-the-scenes audiobook treatment of the rivalry between the two comic book giants. They are the two titans of the comic book industry - the Coke and Pepsi of superheroes - and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. To many partisans, Marvel is now on top. But for much of the early 20th century, it was DC that was the undisputed leader.
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Loved it, but...
- By Smitty on 05-02-18
By: Reed Tucker
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Red Carpet
- Hollywood, China, and the Global Battle for Cultural Supremacy
- By: Erich Schwartzel
- Narrated by: Sean Patrick Hopkins
- Length: 11 hrs and 55 mins
- Unabridged
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From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry.
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Why modern cinema is a comic experience.
- By Pasternak on 03-11-22
By: Erich Schwartzel
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heavy self promotion leads light in relevant content
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The Bedroom Super Producer
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Would you have the patience and drive to change your mind state, music production techniques, and health habits to sustain this highly demanding way of life? This step-by-step guide to music composer lifestyle design teaches how J.T. went from a six-figure job in a Fortune 500 company to composing music full-time, almost doubling his revenues within the first two years; how to compose, sound, and live like the pros; how to monetize every second spent in front of your equipment, making sounds and songs; and more.
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Great intro for world of music libraries
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Step By Step Mixing
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Learn a proven step-by-step mixing process that's helped thousands of musicians and engineers like yourself make amazing mixes in their home studio, using only EQ, compression, reverb, delay, and saturation.
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Legit
- By Bubba The Bandit on 03-22-23
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12 Notes
- On Life and Creativity
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Wisdom and musings on creativity and life from one of the world’s most beloved musicians, producers, and mentors, Quincy Jones. 12 Notes is a self-development guide that will affirm that creativity is a calling that can and should be answered, no matter your age or experience.
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I lived these notes with Quincy
- By Thomas Bähler on 04-29-22
By: Quincy Jones
What listeners say about Hit Makers
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Venusian Incognito
- 03-25-18
Starts of saying “The Tipping Point” book was wrong but then...
The book starts off saying “The Tipping Point” book was wrong but then ends by drawing the same conclusion Gladwell did in “The Tipping Point.”
If you’ve read “Outliers” and “The Tipping Point,” then save yourself a credit. If you haven’t read any of these books, I’ll save you 3 credits: going “viral” comes down to who you know, who knows about you, starting with serving a niche market, and luck. There, I just saved you about 24 hours of reading time. You’re welcome.
Ps: I was torn between 3 stars and 4 for an overall rating. At the last minute, I went with 4 stars because the author (who is also the narrator) seems like a nice guy.
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- Dubi
- 11-18-18
Pure Drivel, Utter Nonsense Clickbait in Book Form
Derek Thompson discusses clickbait several times in Hit Makers. Clickbait is an exaggerated online headline that lures you into clicking on it without delivering on its promise. This book is clickbait. It's worse than clickbait, which after all is just a minor annoyance that wastes a minute of your time -- this audiobook by contrast will cost you real money or a credit, plus 11+ hours of your time, without ever fulfilling the promise of its headline -- a scientific explanation why hits are popular.
But it's not Thompson's fault. It's mine. I fell for the clickbait. I should've known that no science, no nothing, can identify a formula for hit making. If Thompson had that knowledge, he'd be making hits, not writing clickbait about it. More fool me. You don't have to fall for it. This is how I was going to end my review, but this is really the most important takeaway and needs to come first: Don't fall for it! Here's the rest of the review with some details, if you're interested:
Imagine this conversation. In fact, don't imagine it, just recall it, because you've had it many times: "What did you do last night?" "Saw a movie." "Any good?" "So-so, but it has this killer song in it. Don't waste your time with the movie, but do check out this song..." That is word of mouth. Thompson never considers that common explanation for how a movie with middling box office (Blackboard Jungle) could launch the best selling rock and roll hit ever (Rock Around the Clock). Instead, he chalks it up to chaos theory (a fancy way of saying luck).
Now imagine this conversation (which you will have to imagine, because if you've seen Star Wars, you know it has never taken place in real life): "You gotta Star Wars. The story will just knock you out!" "I couldn't agree more. What genius, taking a classic western and Flash Gordon and Kurosawa and melding them into something so familiar yet so new." Thompson chalks up the popularity of Star Wars to its, uh, story.
He's too young to remember how it really happened. Me and my friends saw a trailer for Star Wars before it came out, and said this: "Holy crap, what was that?" (We didn't say crap.) "Man, those special effects are off the charts, never seen anything like that!" "Swords made of light, cars that hover over the ground, holographic messages, spaceships dodging asteroids, exploding planets." "Holy crap!" (Still not saying crap.) "We gotta see it the minute it comes out!"
We told everyone we knew about it. We were there the night it opened. Then we told everyone about that. And then everyone went to see it, and they told everyone they knew about it. "Swords made of light, cars that hover over the ground, holographic messages, spaceships dodging asteroids, exploding planets." Thompson never mentions the effects, or the vision of the future, or the hopeful messages, or the word of mouth that propelled the movie, or the cult following that bound people afterwards. In truth, the weakest aspect of Star Wars is its trite derivative story line, which we forgive because the rest of it is so mind-blowing.
Word of mouth. That phrase is hardly used in this book about how books, movies, music, etc. become popular. Thompson does mention "going viral" but only after eight hours of ignoring it, and then only to debunk it as a myth, and doing so solely by splitting a semantic hair, using the narrowest available definition of viral as it applies to how actual microbial viruses spread. And even that is wrong -- the definition he quotes is not limited to one-on-one transmission, it could be one-to-many. And good luck finding his definition -- I looked and couldn't locate it. Every definition I did find is a perfect metaphor for going viral over the internet.
Even more infuriating is his prime example of something going viral that wasn't really (by his narrow definition) truly viral -- the book 50 Shades of Grey. Somehow in Thompson's warped analysis, user-driven web sites FanFiction.net and GoodReads.com (primarily responsible for popularizing the book by initially generating its extensive word of mouth) don't qualify as viral, even though they are the very definition and pure incarnation of viral. His prime examples of why going viral is a myth represent, stunningly, the exact mechanics of going viral!
It goes on and on. A thing on vampires that never tries to explain the enduring popularity of vampires in pop culture. A thing on why certain Impressionist painters are so well known that never considers that maybe they were just that good, or that word of mouth resulted from the controversy they generated in their day. A thing on Swedish pop songs that attempts to make the point that it's all based on luck despite example after example of how it's all done by formula. A thing on gender roles in movies that has nothing at all to do with popularity.
And a whole chapter on how Facebook is becoming people's primary news source that fails to take into account its declining popularity among the young, who started leaving for other platforms before this book was written, once they figured out their parents had taken over Facebook. And that after a ludicrous chapter-long aside about teenagers that should've given the author a clue about why teens went to Facebook to begin with and why they've begun to abandon it, and how it will therefore never be a primary news source. (Now if he'd said Twitter, I'd have agreed with him.)
Just this morning I saw this Twitter meme: "What's one thing that you've watched/read/listened to and loved that you can't wait for a friend to consume so you can watch them freak out about how much they loved it?" (Typical answer: Hamilton.) Culture is a platform of social interaction. Something to talk about, something to identify and define common interests, something that makes you part of a social group of like minded people. Part of one chapter discusses exactly that, to Thompson's credit. But it misses the larger point: this is the whole ball game, it's the primary, maybe even the sole driver of word of mouth, which is the primary, maybe even the sole driver of why a hit is a hit.
You already know all that. You don't need Thompson's 11+ hours of pseudo-scientific drivel to help you reach that conclusion (which you have to do on your own, because he's totally distracted himself with his own pretzel logic). This is clickbait. Don't take the bait.
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- Bukley
- 06-19-18
A bad impersonation of Malcolm Gladwell anecdotes
Malcolm Gladwell had his heyday around 10 years ago, until everyone caught on to his nonsense hypothesis based on narrow anecdotes. The formula is always the same, quaint or interesting vignette to prove a broad point that actually isn't true at all, but gets infused into the culture like a virus.
Here, Derek Thompson decides to take that formula for himself and the results are often painful. His signature is a level of saccharin sweet anecdotes to sell his ideas that Gladwell didn't have. The audiobook reading is even more syrupy as you can tell in the author's voice he just knows he's about to melt your heart.
There were a few salient points in the book, but the fluff to content ratio margin is untenable. The absurdity builds to a climax when we're introduced to a crowdfunded rapper presented as kid with 'no opportunities' who we are then informed gave the commencement speech at Harvard. How did he overcome such adversity?!?!
As is the norm with these books, a little scrutiny makes them melt, leaving a few morsels of knowledge behind.
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- Mr
- 04-22-17
A lot more interesting than I expected...
There's certainly some science here - both interesting and obvious - but I don't think that alone would have made this book a good listen.
What I found much more interesting were the stories used to illustrate some of the points - which dive into art history, industrial design, politics and linguistics.
Some of the most up-to-date pop culture references will probably date this book quite quickly, but the historical parallels are timeless, and arguably more interesting.
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- Warren Whitlock
- 04-01-17
Best Book Ever if You Want to Understand Poularity
What did you love best about Hit Makers?
Most books on what makes a hit are rubbish. So I was not expecting much from Derek Thompson's "Hit Makers: The Science of Popularity in an Age of Distraction." As one who popularizes new ideas for a living, I don't expect to pick up more than a couple of ideas while studying a book that moves my brain into thinking more about a topic. I was wrong. I totally underestimated the depth of understanding in this book. Instead of "cracking a code" and pretending there's some magic formula, Thompson traced the path of hits back to their origins, interviewed unlikely contributors and found the inception of ideas. This is the only way we can see the triggers that might contribute to making something a hit. Best explanation of why "viral marketing" is a fraud, best Disney history and several patterns I recognized in case studies outside of the book. I'm using this knowledge already.
What other book might you compare Hit Makers to and why?
Cialdini's "Influence" was groundbreaking for setting out 6 principles but is readable because of the stories shared. "Hit Makers" delivers on the stories.. and does well on explains these and other principles
What does Derek Thompson bring to the story that you wouldn’t experience if you just read the book?
Always best to hear the book in the author's voice. Usually, it's a compromise. In this case, Thompson's deliver was great.
What’s the most interesting tidbit you’ve picked up from this book?
Brahms best work was derivative.
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- Scott Ross
- 02-26-17
Interesting information with limited application
Is there anything you would change about this book?
I would take the information in each chapter and create a clear application for the average business person, artist, or writer that wants to create a "Hit." The information in this book which comes primarily from anecdotes about past "hits," is interesting and even sometimes fascinating. However, the "takeaways" from one chapter often contradict the implications from a previous story, and the author never really tells you how to have a greater chance at producing a "hit" yourself.
What was the most interesting aspect of this story? The least interesting?
The back stories behind successes like the Star Wars franchise and the impressionist painters are all really interesting. The least interesting part was the vague attempt to apply any of this to our work.
Have you listened to any of Derek Thompson’s other performances before? How does this one compare?
No.
Could you see Hit Makers being made into a movie or a TV series? Who should the stars be?
No.
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- John
- 06-22-17
Lots of interesting facts, not much content
the first few chapters are tough. Some of the stories the author shares are interesting, but he never tied it all together so it was useful in your business/ life. struggled to finish. Best part of book was the acronym MAYA. Just Google it and save yourself time and money.
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- Rhyming Gaijin
- 08-12-19
My new best friend
A friends once told me books are like friends and I didn’t really understand at the time. But this book felt like a conversation between Derek and I.
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- Anonymous User
- 10-05-18
Super insightful. Loads of fun and useful facts.
I’m very happy I chose this audio book. It has helped me engage in conversations which talk about the topics around a persons attention and psychology. Great to listen at 1.25x speed.
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- Amazon Customer
- 09-10-18
Great resource for creatives striving for success!
As an educator, this book has been a great resource for motivating students to understand their audience and the history of 'hits'! I reference this book almost every day at the college where I teach— it's an important concept for creators who want to make great art AND want to connect with their niche (and, want to make money). Context (and familiarity) are essential in order to connect with others! Love this book!
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