• The Carnival Campaign

  • How the Rollicking 1840 Campaign of "Tippecanoe and Tyler Too" Changed Presidential Elections Forever
  • By: Ronald G. Shafer
  • Narrated by: William Hughes
  • Length: 7 hrs and 53 mins
  • 4.2 out of 5 stars (24 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
The Carnival Campaign  By  cover art

The Carnival Campaign

By: Ronald G. Shafer
Narrated by: William Hughes
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $15.56

Buy for $15.56

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Americans have come to expect that the nation's presidential campaigns will be characterized by a carnival atmosphere emphasizing style over substance. But this fascinating account of the pivotal 1840 election reveals how the now-unavoidable traditions of big money, big rallies, shameless self-promotion, and carefully manufactured candidate images first took root in presidential politics.

Pulitzer Prize-nominated former Wall Street Journal reporter Ronald G. Shafer tells the colorful story of the election battle between sitting president Martin Van Buren, a professional Democratic politician from New York, and Whig Party upstart William Henry Harrison, a military hero who was nicknamed "Old Tippecanoe" after a battlefield where he fought and won in 1811. Shafer shows how the pivotal campaign of "Tippecanoe and Tyler Too" marked a series of firsts that changed presidential politicking forever: the first presidential campaign as mass entertainment, directed at middle-income and lower-income voters; the first "image campaign," in which strategists painted Harrison as an everyman living in a log cabin sipping hard cider (in fact, he was born into wealth, lived in a 22-room mansion, and drank only sweet cider); the first campaign in which a candidate, Harrison, traveled and delivered speeches directly to voters; the first one influenced by major campaign donations; the first in which women openly participated; and the first involving massive grassroots rallies, attended by tens of thousands and marked by elaborate fanfare, including bands, floats, a log cabin on wheels, and the world's tallest man.

Some of history's most fascinating figures - including Susan B. Anthony, Charles Dickens, Abraham Lincoln, Edgar Allan Poe, Thaddeus Stevens, and Walt Whitman - pass through this colorful story, which is essential listening for anyone interested in learning when image first came to trump ideas in presidential politics.

©2016 Ronald G. Shafer (P)2016 Blackstone Audio, Inc.
  • Unabridged Audiobook
  • Categories: History

What listeners say about The Carnival Campaign

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    10
  • 4 Stars
    10
  • 3 Stars
    3
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    7
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    12
  • 4 Stars
    6
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent Book

Thorough and with a multitude of anecdotes from the times, it is a tremendous history lesson on the first presidential “campaign.” The history is well told in an interesting weave of information and relates to today.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Tip and Ty!

With the discouragement of the 2016 political season, it's refreshing to realize that it was nothing new. The 1840 campaign of William Henry Harrison found substance seriously missing from the Whig Campaign, replaced by rallies, parades, songs and fireworks. The Democrats candidate was pictured as a candidate of the rich, and personally as effeminate. And it worked! With property qualifications largely eliminated by this time, it was the "unwashed masses" who selected the president. The campaign established the idea that style can triumph over substance.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Presidential Campaigns Don't Change...

Good historical book. I enjoyed it. It made me realize that much of the process hasn't changed. It is worth the read if you want presidential history of the time and/or campaigns of the time.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

More timely than the author knew

Interesting tale of the famous 1840 campaign for President. Written for the general reader, but full of insights into the origins of the modern political campaign. Mudslinging, lying, character assassination, and empty-headed avoidance of serious issues is not new in American politics. It was hard to read this without reflecting on the recent campaign and the fact that in spite of the rise of public education and the triumph of science and rational thought that our blessed democracy has not advanced beyond the 1840s in its vulnerability to hoopla, chicanery, and demagoguery. But like 1840, we will survive.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!