• Here Be Dragons: How to Win Deals and Influence Ideas by Mastering the Eloquent Art of Storyselling

  • By: Richard Mulholland
  • Narrated by: Richard Mulholland
  • Length: 3 hrs and 22 mins
  • 5.0 out of 5 stars (3 ratings)

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Publisher's Summary

Stop telling stories. Start selling them!

The business world is rightly obsessed with the incredible power of a good story. Unfortunately too many of us take that to mean that it is our own story that’s important.

It’s not.

The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.

As a salesperson you have two jobs. Job no. two of the story seller is to help clients and customers slay their dragon. Job no. one of the story seller is to help them see their dragon.

You win when the dragon that they acknowledge is the one that you can give them the weapon to defeat. Forget USP (Unique Selling Proposition) and embrace the UPS (Unique Problem that Only You Can Solve).

Here Be Dragons isn’t just a how-to book for the business sales person, it is far more a why-to, and mostly a what-to-do book that will help you drive create growth, improve sales, and new business through storytelling.

In this short and highly practical book, renowned speaker Richard Mulholland shares with you how to use powerful stories to change minds, win deals, drive sales, and solve problems.

©2021 Richard Mulholland (P)2022 Richard Mulholland and Solid Gold Audiobooks

What listeners say about Here Be Dragons: How to Win Deals and Influence Ideas by Mastering the Eloquent Art of Storyselling

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Best approach toward sales

One of the best sales books I’ve read in years and I read a shit ton! If you like Clayton Christensen’s Jobs-To-Be-Done methodology, this is the HD, full-colour, surround sound version!

It also happens to be a super easy read, but I recommend the audio so that you can enjoy the high-energy, weird and entertaining Scott-Saffr accent of the author, as if being entertained by him in person.

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Masterfully told.

A book written by Rich Mulholland is great, but a book narrated by Rich Mullholland is a master piece. I was provoked and excited listening to this book and there are so many easy to understand and use tactics that we can all start using today.