Heather Self - Founder & CEO New Hope Senior Living

Heather Self is the founder and operator of New Hope Senior Living in Hendersonville, TN.  a single location luxury assisted living facility that Heather and her husband built from what began as a single family home.  If you own or operate a smaller, single location facility, this is a discussion you must listen to hear how Heather has positioned New Hope Senior Living within a niche that allows them to not only compete but to win awards and a big local fan base.  If you are at a larger facility, you'll want to listen and tap into Heather's positive energy and passion.  Either way, Heather's story is remarkable and offers rich lessons for us all.