Harmonic Retail

DeeAnn Campbell of Harbor Retail talks about the need for all retail channels to be familiar to customers between platforms. She describes how:

• Websites need to work with the store flow and provide integration into pop-up design
• Using modular and flexible displays made out of new sustainable materials can be quickly reconfigured for experiential retail needs
• Success includes measuring the halo effect of brick & mortar retail on online sales and returned savings