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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
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Publisher's summary
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City yellow cabs.
So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and its practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers, and executives who make up the community of GrowthHackers.com.
Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
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Winning with Data
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- By: Tomasz Tunguz, Frank Bien
- Narrated by: James Patrick Cronin
- Length: 5 hrs and 37 mins
- Unabridged
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Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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Content marketing
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Modern Monopolies
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- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
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Scale
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- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
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- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
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The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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Very insightful, but quite boring
- By Riaan on 02-21-17
By: John Rossman
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Are you communicating or just talking?
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Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises. Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook.
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Superb
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Deploy Empathy
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Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
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Good book but bad format
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By: Michele Hansen
What listeners say about Hacking Growth
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 10-12-18
Tough one
The author starts the first hour in a very robotic delivery. It’s pretty much unbearable.
The next author switch at the one hour mark has a better delivery yet continues to quote statistics from the pre .com bust era, as well as ideas and implementations from groups of tech firms now 10 to 15 years old.
Overall the early content just doesn’t seem nearly as valuable today, in effectively what is 2019.
It’s simply so difficult to listen to, the idea that perhaps it’s easier to just watch paint dry crossed my mind often. In what became my end, I checked out after 90 minutes. I just couldn’t stomach 7 1/2 additional hours.
While I usually enjoy having the author actually provide the audiobook…A professional speaker or voice actor reading the content may have been more productive overall in this case. Maybe?
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13 people found this helpful
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- Kenneth
- 09-07-17
How every book should be
A complete playbook of actionable steps with succint explanation of the why behind each step along the way. Very useful and power and allows you to put the things you learnt into action right away. I wish all books were like this instead of the 80% fluff and 20% of actually useful content many books are composed of.
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8 people found this helpful
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- Dakial2
- 05-23-17
Well structured with good examples
it's a good book with a very well structured and easy to follow storyline. The bad thing is that you'll want to take notes of many things and that's a little hard with audio books.
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6 people found this helpful
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- Brian Sachetta
- 07-22-20
A crucial playbook. Highly recommended.
As a consultant in the software industry, I'm always looking for new ways to help my clients. Two weeks ago, before I started this book, I actually thought I knew a decent amount about growth hacking. I'd read one book on the subject (Ryan Holiday's "Growth Hacker Marketing"), run several A/B tests, and incorporated a few basic growth hacking strategies into some of the products I'd built in the past. After reading this book, however, it's now obvious to me that I didn't know nearly as much as I thought I did.
In my opinion, this book is like Holiday's, but on steroids. It goes way deeper and gives you everything you need to know on the subject. Specifically, the authors go into immense detail on how to: build a growth team, develop a "must-have" product, test your product in order to achieve growth, acquire and retain customers, and monetize your product — just to name a few.
Within each category, Brown and Ellis provide countless strategies as well as real-world examples of companies that have implemented said strategies and succeeded with them. As you read it, I think you'll find that the examples are so clear and simple that you could see yourself adopting the experimentation mindset the authors advocate and fostering growth for your product or business, yourself.
By the end, it really seems like they've covered everything there is to know about growth hacking and product development. Though the book may start with forming a team, coming up with ideas, testing, and iterating, it goes so much deeper than that. The authors know that growth hacking isn't just one or two A/B tests — it's changing the way you and your team think and run your entire company. And, thankfully, that comes across in the writing with straightforward, implementable tactics that you or I could tackle (with the right team, of course).
My only complaint with this book, and I say this with tongue in cheek, is that I took so many notes while reading it that it took me much longer to get through than the average book of the same length. I'm excited to share these notes with my team as I think they will be very valuable. If you read it, I think you'll likely be saying the same thing afterward.
-Brian Sachetta
Author of "Get Out of Your Head"
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- Jack Wright
- 03-26-19
Seriously bad
The author spends the half of the book talking in circles about what he's going to talk about. I want my money back.
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- Courtney
- 11-13-19
Good growth hacking book but not the way to read
They definitely should have hired an actor. The content itself is useful, but better digested through reading. Would be helpful to reference on paper over time. Audiobook not a win here.
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- Jean-Pierre
- 10-03-19
Necessary read
Highly recommend for founders, marketeers, and growth junkies. I read this as part of my own must reads before making the jump from ops to marketing. Time to put these proven tactics and methodologies to work!
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- Kyle C.
- 09-09-18
Basic concepts for those super new to marketing
If you've ever looked into marketing concepts ever, this book isn't for you.
Super basic concepts of how to think about and execute marketing.
Read the book Traction instead.
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- amey5
- 06-13-18
it it pretty good. not the best business book you
it's not the best business book you'll read, but there are some ideas here. growth hacking is a little overhyped, basically it's using the same principles that product managementp teams in technology companies use.
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- Jose
- 11-14-17
not aplicable for my business
if your business is no digital you can't apply the leasons taught in this book
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1 person found this helpful