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Publisher's Summary

New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you're really in
  • Create products that perform the jobs people need to get done
  • Get a bird's-eye view of your brand's strengths and weaknesses
  • Tap a market that's larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing

Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Collaboration, HBR's 10 Must Reads on Innovation, HBR's 10 Must Reads on Leadership, HBR's 10 Must Reads on Making Smart Decisions, HBR's 10 Must Reads on Managing Yourself, and HBR's 10 Must Reads on Teams.

©2013 Harvard Business School Publishing Corporation (P)2015 Audible, Inc.

What listeners say about HBR's 10 Must Reads on Strategic Marketing

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Obsolete

Some readings seemed obsolete. I found 2 first ones really interesting and up to date. The rest was just nice to know.

8 people found this helpful

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Great Content

As an entrepreneur this series of books provides great insight into strategic marketing best practices in just the right amount of information. Using the audible bookmark function I was able to flag specific parts of the series that I found particularly valuable and would like to revisit in more depth in the future.

7 people found this helpful

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good book but not groundbreaking

I enjoyed the book but feel that the majority of the content is for marketing beginners that are early in their career. For that listener, it has good foundation

6 people found this helpful

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redundant

There was quite a bit of duplicated information, as well redundant information. while some of the content was insightful, I can not give it a good recommendation.

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Dated and rather basic

Many sections feel like they were written over 10 years ago. A lot of content is basic truisms. Low value for the time it takes to go through it.

1 person found this helpful

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Great narration

I’ve read multiple HBR guides and this is probably the worst one. While describing modern marketing, there are no useful, actionable items for the everyday marketer. I do not recommend this book.

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Definitely a must read

I believe every marketing and sales team should read and discuss about the ideas in this book. Many improvements from simple changes and adaptations could lead to major outcomes.
A book to read often.

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Don’t waste your time

This is just a list of other things to read. I can get that on google.

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Really basic and boring.

Really weak on marketing methodology and practices. it gets very boring at times and even politically correct here and there.

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Good crash course, a lil dated

Good crash course on marketing articles from ‘98-‘06 with one classic article from earlier. So it was a little dated by the time I listened to it in 2018, but a lot of the classic principles and evolutions of thinking was interesting.

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  • diana da mata
  • 02-05-18

Great audio book, I totally recommend it.

It covers pretty much all the essential areas to develop an outstanding marketing strategy. I

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  • Temi Mogaji
  • 12-04-17

More strategy then sales

More strategy then sales, only covered one sales aspect of CDJ. But very good if you have no idea on strategy

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  • Amazon Customer
  • 05-31-17

Some articles more interesting than others

I loved 4 of the 10 reads and found them very applicable to my role, whereas 6 of the 10 were older studies or less applicable to my role, so whilst interesting not completely relevant