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HBR Guide to Building Your Business Case

Narrated by: Jonathan Yen
Length: 2 hrs and 57 mins
Categories: Business, Management
4.5 out of 5 stars (40 ratings)

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Publisher's Summary

Get your idea off the ground. You've got a great idea that will increase revenue or boost productivity - but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to:

  • Spell out the business need for your idea
  • Align your case with strategic goals
  • Build the right team to shape and test your idea
  • Calculate the return on investment
  • Analyze risks and opportunities
  • Present your case to stakeholders

©2015 Harvard Business School Publishing Corporation (P)2015 Audible, Inc.

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good advice, depends on your experience

if you have never written or delivered or thought about a business case/business plan or the like before this is a great guide. if you are an intermediate at this skill or close to, then this doesn't add much.