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Publisher's Summary

These two masters of marketing want to pass their most powerful success strategies on to you! Learn to:

  • Slash marketing costs and boost profits by making your business as green and ethical as possible
  • Easily turn your customers, suppliers, and even competitors into your unofficial sales force
  • Understand how to turn business acquaintances into powerful joint-venture partners
  • Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain - even get paid to do your marketing
  • Harness the Magic Triangle and the Abundance Principle to skyrocket to success

Find all this and much more in Guerrilla Marketing Goes Green - your road map to thrive and prosper as a green, ethical business in tough times and good times.

©2010 Jay Conrad Levinson, Shel Horowitz (P)2010 Gildan Media Corp

Critic Reviews

"A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required listening—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." (Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy)

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    1 out of 5 stars
  • ken
  • 06-24-11

not very good

this is only my opinion but the book seem to be written from a American view point amid at American lifestyle and business and would benefit the less tech savvy person, i.e if you have never used a computer ,
Its seems very idealistic at points, with rants on how marking can stop war and make the world a better place very disappointing read as many of the clams don’t seem to be backed up with facts but only opinions.